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All Journal Jurnal Ekonomi Syariah Darussalam (Jesdar)
Nurul Handayani
institut agama islam darussalam blokagung banyuwangi

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MENAKAR KONTRIBUSI ISLAMIC BRANDING, PERSONAL SALLING, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HIJAB PASHMINA Nurul Handayani; Nur Anim Jauhariyah; Ana Aniati
Jurnal Ekonomi Syariah Darussalam Vol. 2 No. 2 (2021): Agustus 2021
Publisher : Universitas KH. Mukhtar Syafaat

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Abstract

This study aims to examine and analyze the effect of Islamic branding, personal selling, and product quality simultaneously on the purchasing decision of Pashmina Hijab at Pondok Pesantren Darussalam Blokagung Banyuwangi. Quantitative approach by distributing questionnaires to 100 respondents was done randomly and then analyzed using multiple regression. The results of the analysis show that Islamic branding, personal selling, and product quality simultaneously have a significant and positive effect on the purchasing decisions of Pashmina Hijab made by female students at Pondok Pesantren Darussalam Blokagung Banyuwangi with a contribution of 67.5%.
Co-Authors Ana Aniati Nur Anim Jauhariyah