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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat Nusantara
Ardi Zulva Budianto
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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Pembuatan Nomor Induk Berusaha (NIB) Sebagai Dasar Legalitas Usaha Pada UMKM di Kelurahan Sentul Putri Kurniawati; Nabil Abiyu Rohman; Adistia Nurul Aini; Vivia Nur Salsabila Trisnalia; Ardi Zulva Budianto; Aji Qolbu Wibawa Syah’alam; Dewi Puspa Arum
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 2 (2023): Juni: Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i2.296

Abstract

Business legality plays a very important role in running a business, because the legality of a business is a form of licensing from the implementation of business activities provided by the authorized party to the business owner. The legality also acts as a benchmark that the business established can be said to be feasible, legal and ongoing. The problem that is often encountered in the surrounding community, especially Micro, Small and Medium Enterprises (MSMEs), is that understanding the importance of having legality and how to make legality for their business causes them not to have business legality. Therefore, this service activity aims to provide understanding to the community in the form of socialization of what business legality is and provide assistance in terms of making business legality, especially for business actors in the Sentul village area. The method carried out in this assistance activity is divided into three stages, in the first stage the group 28 KKN-T UPN "Veteran" East Java conducts surveys and interviews regarding the business legality that has been owned by business actors in Sentul village, the next stage is conducting socialization activities regarding the importance of having business legality and the final stage is providing assistance in making a Business Identification Number (NIB) online through Online Single Submission. The results obtained by this activity are an increase in the understanding of business actors in Sentul village regarding the importance of having business legality.
Pengaruh Live Streaming Selling, Discount, Dan Kualitas Produk Terhadap Impulsive Buying Pada Pengguna E-Commerce Shopee Di Kota Surabaya Ardi Zulva Budianto; Yanda Bara Kusuma
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10091

Abstract

Perkembangan teknologi yang terus meningkat dengan adanya internet berdampak pada perkembangan bisnis online. Dalam upaya peningkatan penjualan inovasi dalam strategi pemasaran secara digital ikut berkembang dengan adanya fitur Live Streaming pada platform jual beli online seperti shopee, shopee menjadi salah satu e-commerce paling popular di Indonesia, dan memberikan pengalaman berbelanja dengan berinteraksi secara langsung antara penjual dan pembeli secara online. Penelitian ini bertujuan untuk menganalisis pengaruh Live Streaming selling, discount, dan kualitas produk terhadap impulsive buying. Impulsive Buying merupakan perilaku konsumen yang melakukan keputusan pembelian secara spontan, tidak terencana. Live Streaming selling, discount, dan kualitas produk menjadi faktor yang dapat mempengaruhi keputusan pembelian secara impulsive buying konsumen dalam berbelanja online. Penelitian ini menggunakan metode pendekatan kuantitatif dengan menyebarkan kuesioner dengan total sampel yang diambil yaitu 150 responden pemilik akun Shopee di Kota Surabaya. Sampel diambil dengan tenik purposive sampling. Data dianalisis menggunakan analisi regresi linear berganda dan uji hipotesis. Berdasarkan olah data yang dilakukan menggunakan SPSS 25. Didapatkan hasil penelitian menunjukkan bahwa Live Streaming selling, discount, dan kualitas produk secara parsial dan simultan berpengaruh siginifikan terhadap Impulsive Buying.
Co-Authors Adistia Nurul Aini Aji Qolbu Wibawa Syah’alam Arum, Dewi Puspa Nabil Abiyu Rohman Putri Kurniawati Vivia Nur Salsabila Trisnalia Yanda Bara Kusuma