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All Journal Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Jurnal Indonesia Sosial Sains
Susy Ong
Universitas Indonesia
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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The Implementation of Japanese Animation (Anime) In Advertising Munafsin Aziz; Susy Ong
Jurnal Indonesia Sosial Sains Vol. 4 No. 04 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i04.810

Abstract

Anime has become a popular culture phenomenon in Japan and around the world. The use of anime in advertisements has become one of the most effective marketing strategies in Japan. This article discusses the use of anime in advertisements in Japan, as well as the advantages of using anime in advertisements. This article explains the popularity of anime in Japan and how it has become a part of the country's consumer culture. Then, this article also discusses how anime is used in advertising to attract consumer attention and increase product sales. Furthermore, this article discusses the advantages of using anime in advertisements, including being effective in reaching a young market, increasing brand appeal, and giving a more attractive and unique impression to the advertised product. In this article, it is also explained that the use of anime in advertising can also increase consumer engagement and build an emotional connection between brands and consumers. Apart from that, this article also contains examples of advertisements using anime, both in the private and government sectors. Anime can also help brands create positive and imaginative images that can enhance brand impressions. Overall, the use of anime in advertising in Japan has many advantages and is an effective marketing strategy.
Representasi Perubahan Kecantikan Jepang dalam Kontes Miss Universe Japan 2020 oleh Black Haafu Rosaria Wijayanti; Susy Ong
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 7 No. 1 (2024): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v7i1.9743

Abstract

Penelitian ini bertujuan untuk membahas representasi perubahan kecantikan dalam kontes Miss Universe Japan 2020 yang berfokus pada kontestan yang berlatar belakang black haafu. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus dan teori representasi dari Stuart Hall serta konsep kecantikan Jepang. Hasil penelitian ini menunjukkan bahwa kecantikan orang Jepang di era modern dapat diwakilkan oleh black haafu dan tidak hanya berfokus pada warna kulit, namun juga karakter dan kecerdasan. Simpulan Dua kontestan kulit hitam di Miss Universe Jepang 2020 menunjukkan kemampuan mereka untuk menghadirkan Jepang dengan definisi baru kecantikan, tidak hanya penampilan fisik, tetapi juga karakter, keberanian, dan kemanusiaan. Mereka menekankan pentingnya cantik modern sebagai konsep yang berpusat pada manusia, berani, dan percaya diri. Penampilan fisik mereka, termasuk otot-otot besar, tulang kuat, dan tulang yang kuat, juga dipuji. Perwakilan budaya dan identitas nasional kontestan kulit hitam ini menyoroti kebutuhan untuk perwakilan Jepang yang lebih inklusif dan beragam. Kata Kunci: Black Haafu, Kecantikan, Miss Universe Jepang 2020, Perubahan, Representasi.
Co-Authors Munafsin Aziz Rosaria Wijayanti