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All Journal Jurnal Tabarru': Islamic Banking and Finance Jurnal Ekonomika Manajemen Dan Bisnis
Yenti Sumarni
Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Fatmawati Sukarno Bengkulu
Economics, Econometrics & Finance Education

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PENGARUH SELF SERVICE TECHNOLOGY (SST) TERHADAP KEPUASAN NASABAH PENGGUNA LAYANAN DIGITAL (STUDY KASUS BANK SYARIAH INDONESIA) Nurjuni Arnita; Miti Yarmunida; Yenti Sumarni
Jurnal Tabarru': Islamic Banking and Finance Vol. 6 No. 1 (2023): Jurnal Tabarru' : Islamic Banking and Finance
Publisher : Department of Islamic Banking, Faculty of Islamic Studies, Islamic University of Riau (UIR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/jtb.2023.vol6(1).12784

Abstract

Self service technology (SST) merupakan teknologi yang memungkinkan nasabah untuk bertransaksi ataupun melakukan pelayanan secara mandiri tanpa tergantung pada karyawan, pada dunia perbankan layanan self service technology yang dapat digunakan nasabah yaitu layanan automatic teller machine/ATM dan mobile banking guna mempermudah nasabah. Penelitian ini bertujuan untuk menjelaskan pengaruh self service technology terhadap kepuasan nasabah pengguna layanan digital perbankan syariah. Variabel yang digunakan dalam penelitian ini yaitu dua variabel independen (automatic teller machine/ATM (X1) dan mobile banking (X2)). Metode penelitian ini menggunakan metode kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner pada nasabah Bank Syariah Indonesia (BSI) yang menggunakan layanan self service technology. Teknik sampling penelitian ini adalah purposive sampling dengan sampel yang digunakan dalam penelitian ini berjumlah 104 responden. Uji Instrumen dilakukan menggunakan uji validitas dan uji reabilitas. Metode analisis data dilakukan dengan uji statistik inferensial dan uji hipotesis dengan alat analisis yaitu regresi linier berganda. Hasil penelitian menunjukkan bahwa layanan automatic teller machine/ATM dan mobile banking berpengaruh secara positif terhadap kepuasan nasabah pengguna layanan digital Bank Syariah Indonesia.
Tiktok Live Streaming Thrifting: Strategi Mahasiswa di Bengkulu Untuk Meningkatkan Pendapatan di Era Digital Heli Pera Mistika; Khairiah Elwardah; Yenti Sumarni
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 1 (2026): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i1.4130

Abstract

This study examines the use of TikTok live streaming as a marketing medium in thrifting businesses operated by university students. The growing popularity of TikTok as a digital business platform provides opportunities for students to increase their income; however, not all entrepreneurs fully understand how to utilize this feature effectively. The purpose of this study is to analyze the role of TikTok Live in increasing students’ income and to identify supporting and inhibiting factors in its implementation. This research employs a qualitative method with a descriptive approach. Data were collected through in-depth interviews, observation, and documentation involving students who actively run thrifting businesses via TikTok Live. The results indicate that TikTok Live plays an effective role in increasing students’ income by expanding market reach, enabling direct interaction with consumers, and facilitating product promotion. Nevertheless, challenges such as time management, intense competition, and limited understanding of the TikTok algorithm remain obstacles for student entrepreneurs.
Co-Authors Heli Pera Mistika Khairiah Elwardah Miti Yarmunida Nurjuni Arnita