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All Journal Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Management Studies and Entrepreneurship Journal (MSEJ) GANESHA: Jurnal Pengabdian Masyarakat
Hery Pudjoprastyono
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Air Minum dalam Kemasan (AMDK) Ades di Wilayah Rungkut Surabaya Ian Pandya Putra Pratama; Hery Pudjoprastyono
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.738

Abstract

This study aims to determine the effect of brand image and product quality on purchasing decisions of Ades bottled drinking water (AMDK) in the Rungkut area of Surabaya. In carrying out this research using quantitative studies. To determine the sample using non-probability sampling method using purposive sampling technique, a sample of 100 people from the Rungkut area of Surabaya. The data collection method is through a questionnaire distributed to residents of the Rungkut area, Surabaya. The variables used in this study are independent variables, namely brand image (X1), product quality (X2), and the dependent variable is purchase decision (Y). This analysis technique uses the partial least squares (PLS) model to test the relationship formed between one or more independent variables and one or more dependent variables. The results show that the better the brand image and product quality, the better the decision to purchase bottled drinking water ) Ades in the Rungkut area of Surabaya.
Pengaruh Kepercayaan Dan Kualitas Pelayanan Terhadap Minat Beli E - Commerce Lazada Di Surabaya Indah Irawan; Hery Pudjoprastyono
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.6564

Abstract

This study aims to determine the effect of trust and service quality on purchase intention on the site ecommerce lazada in Surabaya. This research includes quantitative research using primary data by distributing questionnaires to 60 respondents who are Lazada consumers in Surabaya. The population used in this research is all consumer usersEcommerce Lazada in Surabaya and the samples used were 60 consumers using E-Commerce Lazada in Surabaya. Sampling using purposive sampling technique. The data analysis technique in this study used PLS-SEM and data processing used the smartPLS 3.0 software program. Based on the test results, the greater consumer trust and service quality have a significant effect on purchase intention. Based on the hypothesis test, the variables of trust and service quality have a positive effect on consumer buying interest. It can be concluded that the higher the value of consumer trust and service quality, the consumer's buying interest will increase. Keywords : Consumer Trust, Service Quality, Repurchase Intention
PENGARUH REBRANDING DAN STORE ATMOSPHERE TERHADAP MINAT BELI ULANG PADA LEGIT PAIT COFFEE SIDOARJO Ardean Naufal Adyar; Hery Pudjoprastyono
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13143

Abstract

The coffee business in Indonesia has experienced significant expansion in recent years, including in Sidoarjo, where the number of coffee shops continues to increase. Legit Pait Coffee, previously known as Kedai 27 Sidoarjo, is rebranding to create a new, more unique identity with a Javanese concept, as well as making changes to the shop atmosphere to attract more consumers. This rebranding is expected to increase customer attraction and loyalty. This study utilizes the Partial Least Square (PLS) method to carry out hypothesis testing regarding the correlation between rebranding, store atmosphere and repurchase interest. This study utilizes primary data, namely respondents' answers from a sample of Legit Pait Coffee Sidoarjo consumers. The study findings show that rebranding and store atmosphere have a significant positive impact on consumers' repurchase interest.
EMPOWERMENT PELAKU UMKM DI KELURAHAN PAKAL MELALUI SOSIALISASI DIGITAL MARKETING Lailil Maqfiroh; Hery Pudjoprastyono
GANESHA: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Januari 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v5i1.4403

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan hal yang sudah sangat lumrah kita jumpai dalam kehidupan sehari-hari. Hal ini tidak bisa hanya dipandang sebelah mata saja karena UMKM memberikan kontribusi yang signifikan terhadap banyak aspek di bidang ekonomi, termasuk pertumbuhan ekonomi lokal hingga nasional. Kelurahan Pakal di Surabaya menjadi salah satu daerah yang memiliki berbagai jenis UMKM sedang berjalan. Dalam upaya untuk meningkatkan daya saing para pelalu UMKM di Kelurahan Pakal, Kelompok Bina Desa Kelurahan Pakal melakukan inisiasi membuat kegiatan “Sosialisasi Digital Marketing” yang bertujuan untuk memberikan pemberdayaan kepada para pelaku UMKM mengenai pentingnya pemasaran berbasis digital di jaman sekarang ini. Selain untuk meningkatkan daya saing, digital marketing juga berguna untuk meningkatkan jangkauan pemasaran yang tentunya sulit dilakukan apabila menggunakan trik pemasaran secara konvensional. Hasil kegiatan ini menunjukkan kecenderungan antusiasme yang lebih tinggi, serta terjadi peningkatan pemahaman pelaku UMKM di Kelurahan Pakal terhadap konsep dan teknik digital marketing, seperti pembuatan konten menarik maupun pemanfaatan media sosial. Kegiatan ini diharapkan memberikan dampak berkelanjutan bagi pengembangan usaha dan kesejahteraan masyarakat di Kelurahan Pakal.
Pengaruh Brand Trust Dan Electronic Word Of Mouth Terhadap Minat Beli Pada Marketplace Tokopedia Di Kota Surabaya Ilhan Samudra Fattah; Hery Pudjoprastyono
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9688

Abstract

This study was conducted to determine how Brand Trust and E-WOM influence Purchase Intention among Tokopedia users in Surabaya. The focus of the study was directed at the process of how consumers' emotional and rational factors in the digital environment shape purchasing decisions, particularly through the level of trust in the brand and reviews shared by other users. In this study, a quantitative approach was used, and Structural Equation Modeling-Partial Least Square (SEM-PLS) was chosen as the analysis method. A total of 100 respondents were selected through a purposive sampling technique to collect the primary data for this study, namely Surabaya residents who were familiar with Tokopedia but had never made a transaction there. After the data were obtained, SmartPLS was used to analyze the relationship between the variables. The analysis results showed that brand trust was a positive and significant predictor of Purchase Intention, while E-WOM also proved to have a significant positive influence. These findings confirm that the combination of brand credibility and information from online reviews can encourage consumers to purchase. Overall, this study adds to the understanding of consumer behavior in the digital era and provides input for Tokopedia in its efforts to strengthen trust and brand image in the Indonesian e-commerce market
Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Nike Di Kota Surabaya Mastur Rozi; Hery Pudjoprastyono
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9690

Abstract

Penelitian ini bertujuan untuk menguji pengaruh citra merek dan kualitas produk terhadap keputusan pembelian sepatu Nike di Surabaya. Latar belakang penelitian ini didorong oleh tren penurunan penjualan beberapa produk Nike dan pentingnya persepsi konsumen dalam membentuk pilihan pembelian dalam lingkungan pasar yang semakin kompetitif. Pendekatan kuantitatif digunakan dengan menggunakan survei yang disebarkan kepada 110 responden yang sebelumnya telah membeli sepatu Nike. Teknik pengambilan sampel yang diterapkan adalah purposive sampling, dan analisis data dilakukan dengan menggunakan Structural Equation Modeling dengan Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa citra merek dan kualitas produk secara signifikan dan positif mempengaruhi keputusan pembelian, didukung oleh koefisien jalur masing-masing sebesar 0,335 dan 0,467, dengan nilai-p di bawah 0,05. Nilai R² sebesar 0,517 menunjukkan bahwa kedua variabel tersebut menjelaskan 51,7% varians dalam keputusan pembelian. Temuan ini menyoroti bahwa persepsi konsumen terhadap kekuatan merek dan kualitas desain produk memainkan peran penting dalam memengaruhi keputusan mereka untuk membeli sepatu Nike di tengah pergeseran preferensi di pasar.
Co-Authors Ardean Naufal Adyar Ian Pandya Putra Pratama Ilhan Samudra Fattah Indah Irawan Lailil Maqfiroh Mastur Rozi