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All Journal Journal of Education, Humaniora and Social Sciences (JEHSS)
Buhaira Iza
Universitas Indonesia
Health Professions Public Health Social Sciences

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Quali Coffee Roastery: Asesmen Alienasi Budaya Organisasi Pemanggang Kopi Gelombang Ketiga berbasis Kapitalis/Laba Buhaira Iza
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 5, No 4 (2023): Journal of Education, Humaniora and Social Sciences (JEHSS), May
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v5i4.1753

Abstract

The “assessment” & “alienation assessment” examination method, which analyzes how gift-exchange values shape the value of a commodity in the capitalist economic mode – focuses on analyzing “gift-giving” patterns that occur within the “supply chain” as well as the relationships between business owners, labor and commodity in the so-called “impersonal and capitalist mode”. Through ethnographic research on the third wave cultured coffee roasting business entity of "Quali Coffee Roastery", alienation and non-alienating values can also be analyzed in the capitalistic commodity production, distribution and supply chain of third wave coffee. Results from this article shows that a third wave coffee capitalist/profit-oriented organization is able to consciously determine which factors of production and distribution that can be alienated or non-alienated in its commodity production activities. Organizational culture & leadership concept presences are crucial in the deciding occurrence of alienation/non alienation pattern on one actor part of the capitalist-mode business supply chain.
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