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All Journal Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Bogor Hospitality Journal
Hana Ulinnuha
Bina Nusantara University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE ROLE OF CULTURAL EVENT IN A MUSEUM TO THE TOURISTS SATISFACTION AND DESTINATION LOYALTY Hana Ulinnuha; Theodora Evelyn Wijaya; Hilwa Shufia Alanda
Bogor Hospitality Journal Vol 8 No 1 (2024): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i1.123

Abstract

Understanding tourism destination loyaly would be an invaluable benefit for tourism authorities. Especially after the pandemic, tourism authorities are working hard to revive tourism in 2022. Many tourism destinations in Indonesia are gradually implementing various activities to entice tourists to return. As one of the tourism destinations in Indonesia, Surakarta (Solo), whose branding is "The Spirit of Java", is also holding various consecutive events throughout 2023. This research disclosed the role of events in tourists’ satisfaction and destination loyalty, by taking the Rayuan Pulau Kelapa cultural event in Tumurun Museum, Solo, Indonesia, as an empirical example. The purpose of this study was to determine the effect of holding a cultural event in a museum on tourist satisfaction and destination loyalty partially and collectively. According to the findings, the cultural event had an 85.3% and 68.1% impact on visitors' satisfaction and destination loyalty, respectively. In the meantime, destination loyalty is 80.5% influenced by visitor satisfaction. Collectively, the impact of cultural events and tourist satisfaction on destination loyalty was found to be 80.5%.
Pengaruh Instagram Ocean Dream Samudra Ancol terhadap Minat Berkunjung Kembali Poppy Poppy; Hana Ulinnuha; Fajar Anugrah Subhi
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 3 No. 2 (2024): Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v3i1.2877

Abstract

Alongside the advancement of the period, it is normal that the utilization of web-based media can give different sorts of data to its clients. As well as giving intriguing and inventive data with the goal that it can draw in light of a legitimate concern for the Indonesian individuals to visit Sea Dream Samudera Ancol. This study expects to decide the impact of Instagram advancement on interest in getting back to Sea Dream Samudra Ancol. Specialists utilized quantitative strategies with basic direct relapse investigation helped by the SPSS 22 for windows program and dispersed surveys to 125 vacationers who got back to Sea Dream Samudera Ancol. The aftereffects of this study show that Instagram online media can impact the variable of return to intrigue, which is 68.9% while the excess 31.1% is affected by different factors which are excluded from this review.
Co-Authors Fajar Anugrah Subhi Hilwa Shufia Alanda Poppy Poppy Theodora Evelyn Wijaya