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All Journal Jurnal Ilmiah Wahana Pendidikan Jurnal Hukum dan Sosial Politik
Asep Saripudin
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Religion Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Perlindungan Merek Kosmetik Wardah Ditengah Pemasaran Pada Era Ekonomi Digital Zhafira Gitamo; Asep Saripudin
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 8 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7906786

Abstract

Trademark Law to overcome and anticipate fraud in the use of trademarks. Trademark law in Indonesia adheres to the first to file system, which means whoever registers or obtains a trademark certificate first, is the one who has the right to the mark, then other parties may not register a product with the same mark. The Wardah brand has become very well known to the wider community with its slogan, namely inspiring beauty. Wardah's promotional techniques include advertising, sales promotion, direct marketing, personal selling and public relations as a way to introduce Wardah's brand to the public and provide discount vouchers on every e-commerce platform as a technique to attract consumer interest. The purpose of this paper is to determine the form of protection for well-known brands in Indonesia and to understand the role of the digital economy in marketing the brand or brand of Wardah cosmetics so that it is known to the public. This research uses normative juridical research methods.
Tinjauan Yuridis Perlindungan Hukum Hak Cipta Digital terhadap Produk Aplikasi Digital di Perusahaan Startup Andien Pradipta Kosasih; Asep Saripudin
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 12 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8068340

Abstract

This article discusses the legal protection of digital applications developed by startup companies in Indonesia, particularly in the context of copyright. Startups are business entities that rely on information technology and often produce copyright-protected creative works. However, the lack of legal awareness and sufficient understanding of copyright regulations can lead to confusion regarding copyright ownership and give rise to legal issues in the future. This research employs a normative legal research approach by analyzing relevant copyright regulations in Indonesia and studying cases related to the protection of copyright in digital applications. The analysis reveals that copyright protection is granted automatically according to the fundamental principles of copyright. However, startups need to strengthen their legal awareness of employment agreements that govern copyright ownership. Additionally, registering creative works and joining a collective management organization are recommended as measures that startups can take to effectively protect their copyrights. By following these recommendations, startups can avoid legal issues concerning copyright ownership and ensure adequate protection of their creative works. Legal awareness and a good understanding of copyright regulations are crucial for digital application developers to maximize their innovative potential in a competitive business environment in the era of the Fourth Industrial Revolution.
Penggunaan Merek Atas Peningkatan Pendapatan Dan Perlindungan Hukum Terhadap Merek UMKM Sego Pedes Basman Elvira Rosa Astrianto; Kiara Dhafa Nahdah Azalia; Natalia Evira Palit; Ramot Andrew Christian Siagian; Rumagam Amputua Hasian Siregar; Asep Saripudin
Jurnal Hukum dan Sosial Politik Vol. 2 No. 1 (2024): Februari : Jurnal Hukum dan Sosial Politik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jhsp-widyakarya.v2i1.2110

Abstract

Micro, Small and Medium Enterprises or what are usually called MSMEs have an important role in national economic development efforts in Indonesia. From year to year, the number of MSMEs in Indonesia has increased quite rapidly. However, there are still many MSME business actors who have not registered their trademarks due to limited capital and information about the benefits they receive. Trademark registration is considered to increase people's purchasing power towards a product because it can be used as a characteristic or differentiator from other products. Trademark registration can also receive legal protection for a product's trademark. Therefore, the use and legal protection of a trademark is considered very important for MSMEs. This research discusses the use of brands to increase income and legal protection for the Sego Pedes Basman Umkm Brand. The research uses qualitative research with a normative juridical approach method.
Co-Authors Andien Pradipta Kosasih Elvira Rosa Astrianto Kiara Dhafa Nahdah Azalia Natalia Evira Palit Ramot Andrew Christian Siagian Rumagam Amputua Hasian Siregar Zhafira Gitamo