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Jeniver Petronela Matrutty
Universitas Katolik De La Salle, Manado
Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering

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Sentiment Analysis of Visitor Reviews on Star Hotels in Manado City Jeniver Petronela Matrutty; Angelia Melani Adrian; Apriandy Angdresey
Journal of Information Technology and Computer Science Vol. 8 No. 1: April 2023
Publisher : Faculty of Computer Science (FILKOM) Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25126/jitecs.202381403

Abstract

Sentiment analysis is a technique of extracting the text data to analyze the opinions and evaluate to obtain the information. Sentiment analysis is performed by internet users on social media or online applications or websites to provide assessments or personal opinions. Tourism in North Sulawesi has grown by 600% in the past four years, and the rise of tourism has sent tourists flocking to the city of Manado. These travelers need a hotel that satisfies their desires, so they need to read about the hotel in the reviews on the hotel reservation service website. This takes a lot of time. To overcome existing problems, sentiment analysis applications were developed to make it easier for potential hotel users to find previous user responses. Additionally, data mining classification techniques are used to help hotel managers determine the satisfaction of previous hotel users using a Naive Bayes algorithm. The five tests performed gave the best result, 76.20% accuracy, with an average of 70.55%. While the average precision is 70.57% and 99.85% for the recall.
Co-Authors Angelia Melani Adrian Apriandy Angdresey