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Strategi Pengembangan Pemasaran “Kamsia Boba” Sebagai Salah Satu Produk UMKM di Tambun Selatan Resti Meliana Putri; Tyna Yunita; Alfia Dwi Cahyani; Indra Samuel
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 6 (2023): Juli
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8105487

Abstract

Nowadays, various brands and types of viral drinks continue to emerge in Indonesia. Boba drink is one of those kinds of popular drinks, which originated from Taiwan and has become a popular beverage throughout the world, including in Indonesia, especially among youths and young adults. Boba drink contains high levels of sugar and calorie and is part of the larger group of sugarsweetened beverage (SSB). Boba shops generally offer various beverage flavors, toppings, sizes, choices of sugar and ice level that can be personalized. . The "KAMSIA BOBA" beverage business is a business engaged in the beverage sector which has a different concept from other drinks. The vision of "KAMSIA BOBA" is to provide a different experience to buyers, as well as provide the best and memorable service so that customers always want to come back. The target market for "KAMSIA BOBA" is for the lower middle class but does not rule out also for the upper class who have a lifestyle and a penchant for drinking sweet and cold drinks both to take home. Several marketing strategies implemented by "KAMSIA BOBA" namely social media and direct marketing.
Sistem Manajemen Sekuriti PT KAI (Persero) Edy Soesanto; Nabila Salsabila; Resti Meliana Putri; Maiyona Dannisya
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 4 No. 5 (2023): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2023)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v4i5.1551

Abstract

Penelitian ini bertujuan untuk mengetahui Sistem Manajemen Keamanan PT. Kereta Api Indonesia (Persero) dalam memaksimalkan penilaian keamanannya dan juga mengoptimalkan bentuk sistem manajemen keamanan yaitu Fitur Face Recognition Boarding Gate dan Sistem Pengamanan Automatic Railroad Crossing Gate dengan Arduino-Based Wireless Communication. PT Kereta Api Indonesia (KAI) menggunakan pintu kereta api otomatis untuk mengontrol atau melarang mobil dan pejalan kaki melintasi rel kereta api saat kereta api melintasi perlintasan kereta api. Berdasarkan hasil dan pembahasan, PT. Kereta Api Indonesia (Persero) telah melakukan analisis SWOT yang komprehensif, meliputi kekuatan pasar, kelemahan perusahaan, peluang yang diberikan oleh ketersediaan produk perkeretaapian, dan ancaman yang ada saat ini.