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All Journal Journal of Management and Social Sciences
Muhammad Farras Nasrida
Univesitas Palangka Raya
Decision Sciences, Operations Research & Management Social Sciences Transportation

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Analisis Strategi Bisnis Usaha Mikro Kecil Menengah Toko Kue (Studi Kasus Pada Toko Kue “Olahan Mey” Di Palangka Raya) Muhammad Farras Nasrida; Lily Zahra Firdausya; Leli Astuti Gulo
Journal of Management and Social Sciences Vol. 2 No. 2 (2023): May : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i2.266

Abstract

Bakery store business analysis is an attempt to understand the factors that affect the performance of a bakery store in a competitive market. In this analysis, several key factors such as the external environment, the internal environment, as well as social and cultural factors need to be taken into account. In bakery store business analysis, several analysis methods can be used such as SWOT analysis, Five Forces analysis, and market analysis. These methods can help the bakery store identify existing opportunities and challenges and find the right business strategy to optimize the performance and growth of the bakery store. By conducting proper business analysis, the bakery store can optimize its performance and increase profits. In addition, business analysis can also help the bakery store to stay competitive in an increasingly competitive market and adapt to changes.
Co-Authors Leli Astuti Gulo Lily Zahra Firdausya