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All Journal JURNAL LENTERA BISNIS KENDALI: Economics and Social Humanities
Husein Tuasikal
Politeknik LP3I Jakarta
Economics, Econometrics & Finance Social Sciences

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Pengaruh Evaluasi Manajemen Logistik Terhadap Kinerja Distribusi PT. Tempo Logistik Kabupaten Bekasi Niantoro Sutrisno; Husein Tuasikal; M. Rizky Maulana
KENDALI: Economics and Social Humanities Vol. 2 No. 1 (2023): KENDALI: Economics and Social Humanities, Juli 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v2i1.200

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh evaluasi manajemen logistik  terhadap kinerja distribusi di PT. Tempo Logistik Kabupaten Bekasi. Hasil penelitian menunjukkan bahwa hipotesis yang diajukan yaitu evaluasi manajemen logistik  (H1)  telah membuktikan terdapat pengaruh positif dan  signifikan  evaluasi manajemen logistik  terhadap kinerja distribusi. Melalui hasil perhitungan yang telah dilakukan diperoleh bahwa nilai t sebesar 3,839 dengan taraf signifikan sebesar 0,000 tersebut lebih kecil dari 0,05, maka H1 diterima. Artinya, bahwa jika evaluasi manajemen logistik  ditingkatkan, maka kinerja distribusi akan meningkat. Nilai R2 atau koefisien determinasi sebesar 0,279. Artinya variabel keputusan distribusi logistik dapat dijelaskan oleh variabel evaluasi manajemen logistik  sebesar 27,9%, sedangkan sisanya sebesar 72,1% dijelaskan oleh variabel-variabel bebas lainnya yang tidak diteliti. Dengan kata lain evaluasi manajemen logistik memiliki pengaruh terhadap kinerja distribusi sebesar 27,9% sedangkan sisanya sebesar 72,1% dipengaruhi oleh variable lain yang tidak diteliti.
PENGARUH PROMOSI, PENILAIAN PRODUK DAN LAYANAN COD TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen E-Commerce Shopee Di Cikarang Barat) Husein Tuasikal; Eko Sugiyanto; Irwan Faedy
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1045

Abstract

This study aims to determine the effect of promotion, product assessment, and COD services individually (partially) and simultaneously on purchasing decisions for e- commerce Shopee consumers in Danau Indah Village, West Cikarang sub-district. The sample in this research is 110 respondents. The technique used is purposive sampling, non-probability sampling. The data collection technique uses a questionnaire that has been tested for validation and reliability. The analysis technique used is multiple linear regression analysis. The results of this study indicate that: (1) Promotion has a positive and significant effect on purchasing decisions for e- commerce Shopee consumers in Danau Indah Village, West Cikarang District, as evidenced by the Promotion variable (X1) having a coefficient (β1) = 0.254 > 0 t count 2.636 > t table 1982 and significant (0.010) < 0.05. (2) Product assessment has a positive and significant effect on purchasing decisions for Shopee e-commerce consumers in Danau Indah Village, West Cikarang District, as evidenced by the product evaluation variable (X2) having a coefficient (β2) = 0.783 > 0 t count 9.224 > t table 1.982 and significant (0.000) < 0.05. (3) COD services have a positive and significant effect on purchasing decisions for Shopee e-commerce consumers in Danau Indah Village, West Cikarang District, as evidenced by the COD service variable (X3) having a coefficient (β3) = 0.250 > 0 t count 2.157 > t table 1.982 and significant (0.033) < 0.05. (4) Promotion, Product Assessment, and COD services have a positive and significant effect on purchasing decisions for e-commerce Shopee consumers in Danau Indah Village, West Cikarang District, as evidenced by the variable F count value 63.560 > F table 2.69 and the significance is 0.000
Co-Authors Eko Sugiyanto Irwan Faedy M. Rizky Maulana Niantoro Sutrisno