Eko Binti Lestari, Eko Binti
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Pengaruh Peran (P4S) Tranggulasi Dalam Meningkatkan Keberdayaan Petani Desa Batur, Kecamatan Getasan, Kabupaten Semarang (The Influence of the Role (P4S) of Trangulation in Increasing the Empowerment of Farmers in Batur Village, Getasan District, Semarang Regency) Lestari, Eko Binti; Nurlaela, Siti; Mastur, Mastur
Jurnal Ilmiah Sosio Agribis Vol 25, No 1 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25120254385

Abstract

The Independent Rural Agricultural Training Center (P4S) plays a strategic role in enhancing farmers' empowerment through various training programs, mentoring, and strengthening agricultural business networks. This study aims to analyze the impact of P4S Tranggulasi’s role on the level of farmers' empowerment in Batur Village, Getasan District, Semarang Regency. The role of P4S in this study consists of four main variables: training, consultancy function, farmer regeneration, and business network development. Farmers' empowerment is measured based on three main aspects: technical farming skills, business management skills, and market access and marketing capabilities. This study employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to farmers involved in P4S Tranggulasi programs and analyzed using multiple linear regression to determine the influence of each variable on farmers' empowerment. The results indicate that, simultaneously, the role of P4S has a significant impact on farmers' empowerment. The variables of farmer regeneration and business network development have a significant influence on improving technical farming skills, business management, and market access and marketing. The empowerment strategy through P4S needs to be optimized, particularly in the aspects of farmer regeneration and strengthening business networks, to enhance the competitiveness and sustainability of agricultural enterprises.Keywords: The Role of P4S Tranggulasi, Farmer empowerment, multiple linear regression
Sinergi Teknologi dan Pertanian: Inovasi Pemasaran Digital di P4S Tranggulasi sebagai Model Penguatan Ekonomi Petani Lestari, Eko Binti; Yuwana, Rawuh Yuda
AKSELERASI: Jurnal Pengabdian Masyarakat Vol 2 No 3 (2024): AKSELERASI: Jurnal Pengabdian Masyarakat
Publisher : PT. Akselerasi Karya Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70210/ajpm.v2i3.128

Abstract

Transformasi digital dalam sektor pertanian merupakan kebutuhan mendesak untuk meningkatkan daya saing produk dan memperluas akses pasar bagi petani. Kegiatan pengabdian ini bertujuan untuk mengembangkan unit pemasaran digital di Pusat Pelatihan Pertanian dan Perdesaan Swadaya (P4S) Tranggulasi melalui pelatihan dan pendampingan berbasis partisipatif. Metode yang digunakan meliputi identifikasi kebutuhan, pelatihan digital marketing, pengembangan unit pemasaran, uji coba platform, dan monitoring keberlanjutan. Hasil menunjukkan bahwa terdapat peningkatan signifikan dalam literasi digital petani, terbentuknya unit pemasaran digital, serta munculnya kolaborasi baru antarpetani. Penyuluh pertanian memegang peran kunci dalam mendampingi proses digitalisasi ini. Temuan ini menunjukkan bahwa pendekatan kolaboratif dan kontekstual mampu menjadi model pemberdayaan pertanian yang adaptif terhadap era teknologi.