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All Journal Jurnal Manajemen
Hasna N. Khoirunnisa
Faculty of Business & Economics, Universitas Islam Indonesia, Yogyakarta, Indonesia
Economics, Econometrics & Finance

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Determination Of Attitude Using Games And Purchase Intentions In E-Commerce Hasna N. Khoirunnisa; Sumadi
Jurnal Manajemen Vol. 27 No. 1 (2023): February 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v27i1.1035

Abstract

This study aims to analyze the determinants of the use of games and the intention of buying in e-commerce. The data used is quantitative, with the population of Indonesian people who have played games in e-commerce. The data was collected using the nonprobability sampling method through the Google Form of 300 respondents. This study used Structural Equation Modeling (SEM) with the Lisrel version 8.80. To produce a fit model, this correlated study errors based on modification indices. Thus, the study concluded that utilitarian benefits and time/effort do not affect their attitude toward gaming use, but hedonic benefits and social values do affect their attitude toward gaming use, and the attitude toward gaming use has a positive effect on the intention of buying.
Co-Authors Sumadi