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G. Oka Warmana
Faculty of Economics and Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology

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Marketing Training Through Social Media in Increasing Sales of MSME Products in Tanggulangin Sidoarjo Nanik Hariyana; G. Oka Warmana
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3310

Abstract

A Based on initial observations in Kedensari RT.17 RW.05 there is a Home Industry driven by MSMEs that produce handicrafts and bags. However, the business is still underdeveloped in terms of: 1) Product Marketing Activities 2) Limited marketing, 3) Marketing distribution channels whose reach is still limited 4) Business management that is not well organized. Therefore the Pikat Team seeks to provide knowledge transfer in the form of how to make product development and increase product diversity and diversification as well as how to packaging that has a certain appeal and branding in order to attract consumers as well as opportunities to be marketed to various MSME areas in Kedensari RT.17 RW.05. With a solution to the problems faced by the MSME group in Kedensari RT.17 RW.05, Tanggulangin, Sidoarjo, Pikat has the following objectives: 1) Improve quality through the use of supporting production process equipment 2) Increase food added value and producer income through variety and product diversification, 3) increasing the reach of product marketing distribution channels 4) Providing knowledge transfer on business management. Implementation method with: focus group discussion, demonstration and practice or exercise. The output targets resulting from the activity are: 1) Improving the quality and quantity of products produced 2) The use of online marketing. 3) Increased marketing activities that can increase sales 4) Improved business management with better financial records and business activities.
Students' Consumerism Attitude to Higher Education Institutions Raden Johnny Hadi Raharjo; G. Oka Warmana; Damar Kristanto; Anandya Zalva Yunnafisah; Andrew Baihaqi Firdaus
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3361

Abstract

Modern society argues that society depends on the ideology of consumption. Consumption is not only a marker of the social status of a person or group. Status consumption is a mechanism used by consumers to gain social status or prestige by buying and consuming goods that customers and their significant other consider high status. but also a way of solving problems, constructing meaning for the environment around us, and even forming personal identities. The increasing reach of the ideology of consumerism has expanded the traditional definition of what is called a "commodity" to an intangible service. When service becomes a commodity, the institutions that provide it tend to focus more on activities that are consumer service, with the aim of attracting and retaining customers who are influenced by market ideology. This model has been used by higher education institutions, namely universities, so that consumerism occurs by students who need educational service products, therefore this study wants to know the consumerism behavior of students. This study uses a quantitative approach, with a sample of 500 respondents. The survey shows that students tend to act as consumers in the education provided by the university. Consumerism is correlated with expectations of lecturers, job preparation, and grades, but not with student responsibilities.
Marketing Training Through Social Media in Increasing Sales of MSME Products in Tanggulangin Sidoarjo Nanik Hariyana; G. Oka Warmana
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3310

Abstract

A Based on initial observations in Kedensari RT.17 RW.05 there is a Home Industry driven by MSMEs that produce handicrafts and bags. However, the business is still underdeveloped in terms of: 1) Product Marketing Activities 2) Limited marketing, 3) Marketing distribution channels whose reach is still limited 4) Business management that is not well organized. Therefore the Pikat Team seeks to provide knowledge transfer in the form of how to make product development and increase product diversity and diversification as well as how to packaging that has a certain appeal and branding in order to attract consumers as well as opportunities to be marketed to various MSME areas in Kedensari RT.17 RW.05. With a solution to the problems faced by the MSME group in Kedensari RT.17 RW.05, Tanggulangin, Sidoarjo, Pikat has the following objectives: 1) Improve quality through the use of supporting production process equipment 2) Increase food added value and producer income through variety and product diversification, 3) increasing the reach of product marketing distribution channels 4) Providing knowledge transfer on business management. Implementation method with: focus group discussion, demonstration and practice or exercise. The output targets resulting from the activity are: 1) Improving the quality and quantity of products produced 2) The use of online marketing. 3) Increased marketing activities that can increase sales 4) Improved business management with better financial records and business activities.
Students' Consumerism Attitude to Higher Education Institutions Raden Johnny Hadi Raharjo; G. Oka Warmana; Damar Kristanto; Anandya Zalva Yunnafisah; Andrew Baihaqi Firdaus
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3361

Abstract

Modern society argues that society depends on the ideology of consumption. Consumption is not only a marker of the social status of a person or group. Status consumption is a mechanism used by consumers to gain social status or prestige by buying and consuming goods that customers and their significant other consider high status. but also a way of solving problems, constructing meaning for the environment around us, and even forming personal identities. The increasing reach of the ideology of consumerism has expanded the traditional definition of what is called a "commodity" to an intangible service. When service becomes a commodity, the institutions that provide it tend to focus more on activities that are consumer service, with the aim of attracting and retaining customers who are influenced by market ideology. This model has been used by higher education institutions, namely universities, so that consumerism occurs by students who need educational service products, therefore this study wants to know the consumerism behavior of students. This study uses a quantitative approach, with a sample of 500 respondents. The survey shows that students tend to act as consumers in the education provided by the university. Consumerism is correlated with expectations of lecturers, job preparation, and grades, but not with student responsibilities.
Co-Authors Anandya Zalva Yunnafisah Andrew Baihaqi Firdaus Kristanto, Damar Nanik Hariyana Raden Johnny Hadi Raharjo