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TANTANGAN DAN PELUANG PARIWISATA BERBASIS MASYARAKAT DI ERA NEW NORMAL Ertien Rining Nawangsari; Leily Suci Rahmatin
Masyarakat Indonesia Vol 47, No 1 (2021): Majalah Ilmu-Ilmu Sosial Indonesia
Publisher : Kedeputian Bidang Ilmu Sosial dan Kemanusiaan (IPSK-LIPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14203/jmi.v47i1.944

This paper is compiled to analyze the opportunities and challenges of community-based tourism, in facing the adaptation of a new life in the midst of the Covid-19 pandemic, tourism potential which is the capital for tourism development and the participation of local communities as the stakeholders main tourism. The choice of research focuses on community participation in tourism, especially in the new normal era due to tourism activities where all activities are carried out by prioritizing the movement from the area of origin to the destination area, making tourism an activity that is vulnerable to the spread of covid - 19. The main challenge in tourism today is more to the level of public awareness of health protocols, opportunities that greatly support Tamansari Tourism Village in the form of a variety of tourist attractions in one tourism destination. The research method approach used is descriptive qualitative research instruments with in-depth interviews, documentation study and involved observation. Tourism in the new normal era is expected to be able to adapt CHSE Cleanliness, Health, Safety, and Environmental Sustainability in order to maintain tourists' confidence in tourist attraction in reducing covid-19 transmission.Keywords: Community Participation, Tourism Village, CHSE

Community-Based Tourism Attraction Development Analysis, Panggul, Trenggalek Herlina Suksmawati; Praja Firdaus Nuryananda; Leily Suci Rahmatin
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3336

Strategic tourism areas both regionally and nationally have the opportunity to develop conceptualized tourism destinations, such as the existence of Regional Tourism Destinations (DPD/Destinasi Wisata Daerah), hereinafter abbreviated as RTD/DPD Panggul, in Panggul, Trenggalek Regency. This research is important because the development of DPD Panggul involves various tourist attractions that come from resources within the local community, with several supporting facilities for tourism managed by the community, but the level of participation in decision-making and activities in tourism organizations is still not conceptualized in the community. This study has 2 (two) points of urgency, namely empowering the Panggul District community to be more economically empowered and as an entry point for formulating and implementing community-based tourism strategies and local values ??so that there is no brian drain on a larger scale from rural to remote. urban. The mandatory outputs of this research include scientific articles in indexed/accredited national journals and are included as oral presenters at international seminars. This research is in line with one of the six main themes of the research and community service program in 2022. On a regional and regional scale, this research also supports the 2019-2024 East Java RPJMD on Nawa Bhakti Satya, especially on Nawa Bhakti Harmoni, and also supports the Trenggalek Regency RIPPDA 2017-2031 in the tourism sector. As with the research in the first year, concepts such as A4, recreational opportunity spectrum, tourist destinations, tourist attractions, and community-based tourism are still being used. This study uses a qualitative approach with a qualitative descriptive method with the location setting in Panggul District, Kab. Trenggalek. The data collection and data analysis is presented by observation and in-depth interviews.

INTEGRASI KOMUNIKASI PEMASARAN DALAM KONSEP PARIWISATA BERKELANJUTAN “KAMPUNG ADAT SEGUNUNG” Sheidy Yudhiasta; Garsione Agni Andrea; Leily Suci Rahmatin
Jurnal Riset Entrepreneurship Vol 6 No 2 (2023): (Edisi Agustus) Volume 6, Nomor 2, Tahun 2023
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v6i2.6299

This study examines the implementation of integrated marketing communication as a concept of sustainable tourism in Kampung Adat Segunung. The research methodology is qualitative. Data was collected by interviews, observations, and documentary studies. The participants in this research are divided into two groups, namely the key informants and the supporting informants. The key informants are the initiators who founded the "Kampung Adat Segunung" and the secretary. Meanwhile, the supporting informants are the owners of a micro, small, and medium enterprise in the "Kampung Adat Segunung. The findings indicate that Kampung Adat Segunung integrates promotion mix, such as advertising, personal selling, public relations, internet marketing, word of mouth, and events and experiences. This integration aims to provide consistent and coherent messages about the tourism potential, local culture, and sustainability to tourists. This study to underline integrated marketing communication as a concept of sustainable tourism that positively impacts the culture, and community of Kampung Adat Segunung.

STRATEGI PENGEMBANGAN KEBUN BINATANG SURABAYA Devi Ananta Sari; Leily Suci Rahmatin
Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora Vol. 1 No. 6 (2023): Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora
Publisher : Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/kultura.v1i6.582

Penelitian ini secara khusus berfokus pada analisis strategi pengembangan Kebun Binatang Surabaya dengan menggunakan pendekatan kualitatif. Tujuannya untuk mengetahui bagaimana reputasi dan daya tarik Kebun Binatang Surabaya sebagai tujuan wisata utama dapat ditingkatkan. Tujuan dari penelitian ini adalah menggunakan metode tinjauan literatur untuk mengkonkretkan implementasi strategi pengembangan dan menghubungkannya dengan prinsip bisnis dan pemasaran. Hasil penelitian tersebut menyoroti komitmen pemerintah dan peran serta berbagai pihak untuk menjamin keberlanjutan dan keberhasilan pembangunan Kebun Binatang Surabaya. Penelitian ini menegaskan bahwa strategi pengembangan Kebun Binatang Surabaya mempunyai peran penting dalam menciptakan objek wisata berkelanjutan. Meskipun kita menghadapi beberapa tantangan seperti keterbatasan anggaran dan perluasan infrastruktur, penelitian menunjukkan bahwa strategi pembangunan yang efektif dapat memberikan dampak positif pada peningkatan wisatawan. Pentingnya kerjasama antara pemerintah, lembaga pendidikan, masyarakat dan pemangku kepentingan juga ditekankan sebagai faktor penentu keberhasilan implementasi strategi pembangunan.

Local Community Awareness in Inclusive Tourism Development in Tegaren Village, Trenggalek Herlina Suksmawati; Praja Firdaus Nuryananda; Leily Suci Rahmatin
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4111

Currently, it is very important to build the tourism sector based on an awareness of inclusivity. This article is a summary of the community service activities that have been carried out in the Tegaren Tourism Village, Trenggalek Regency, East Java. The program implementation team has tried to take the essence of the various community service activities that have been carried out. The core results of these activities can be divided into two parts, namely 1) awareness of inclusivity in Tegaren has existed for a long time, along with the development of this tourist village and 2) awareness of this inclusivity has facilitated collaboration with stakeholders, which in turn helps Tegaren plans concrete steps to develop tourism in the village, including through virtual tours. The program implementation team uses a variety of participatory approaches in planning, implementing, and evaluating community service programs in Tegaren. This approach includes participatory rural appraisal (PRA), asset-based community development (ABCD), collaborative partnerships, and community-based tourism (CBT). By implementing these participatory approaches, the implementation team also gives a significant role to the community or local people in Tegaren. This role further strengthens collective awareness, including awareness of inclusivity.

Evaluation of Implementing the 4A Concept in Unique Tourist Destinations at Tawun Tourist Park, Ngawi Leily Suci Rahmatin; Herlina Suksmawati; Praja Firdaus Nuryananda
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4113

Tawun Tourism Park, located in Ngawi, is a special interest tourist destination which is a leading tourist attraction. Not only local tourists in Ngawi who visit this place, but also tourists who come from outside the city are very enthusiastic to see the excitement of the Tawun Tourism Park. With the improvement of the management superstructure of the Tawun Tourism Park and support from the local government, the research team assessed the need for scientific support for tourism analysis. This support can be formed through a readiness analysis and the application of the 4A concept at the Tawun Tourism Park. This article will discuss the extent to which awareness of good tourism management has been used by the Tawun Tourism Park management and a description of the implementation of the 4A concept in that place so far. To write this article, one research was carried out in three stages, namely the preparation stage, the field study implementation stage and the evaluation stage. The research used a descriptive-qualitative type of research and data collection techniques were carried out by interviews and observations. The results of the research conducted are the facts in the field that Tawun Tourism Park has met the basic criteria for tourism, namely A4 (attraction, amenity, accessibility, ancillary) and the majority of residents involved in Tawun Tourism Park tourism are local residents, so this is in line with the spirit of development a tourist destination.

Virtual Assistance and Virtual Guiding for Tegaren’s Technological Enhancement Herlina Suksmawati; Leily Suci Rahmatin; Arin Setiyowati; Tho’at Setiawan; Praja Firdaus Nuryananda
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4123

Tegaren stands out as one of the premier tourist destinations in Trenggalek. In both 2022 and 2023, it has been honored with a place among the top 500 recipients of the Anugerah Desa Wisata Indonesia (ADWI). This village, nestled on a hillside, also earned recognition at the 2022 Anugerah Seratus Desa Wisata Trenggalek (Sadewa). After conducting research and field visits, the previous research team identified two primary challenges facing Tegaren: 1) an aging population and 2) a lack of digital and technology-based skills among Tegaren's workforce. As a result, the proposing team has developed virtual assistance and a virtual guiding training program in collaboration with Tegaren to ensure that the local tourism sector doesn't solely rely on traditional methods but can evolve into a fully comprehensive digital village. Through the implementation of this virtual assistance and virtual guiding training program, the proposing team, along with its partners, aims to keep the tourism sector aligned with the latest technological and informational advances while enhancing the human resource capabilities within Tegaren. In addressing the issues within Tegaren, the proposing team has introduced the concept of virtual assistance and virtual guiding training, employing methodologies such as participatory rural appraisal, asset-based community development, and capacity building. This approach transforms the village community from being merely the program's target into active program participants, fostering collaboration and ensuring sustainable development for the future.

Community-Based Tourism Attraction Development Analysis, Panggul, Trenggalek Herlina Suksmawati; Praja Firdaus Nuryananda; Leily Suci Rahmatin
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3336

Strategic tourism areas both regionally and nationally have the opportunity to develop conceptualized tourism destinations, such as the existence of Regional Tourism Destinations (DPD/Destinasi Wisata Daerah), hereinafter abbreviated as RTD/DPD Panggul, in Panggul, Trenggalek Regency. This research is important because the development of DPD Panggul involves various tourist attractions that come from resources within the local community, with several supporting facilities for tourism managed by the community, but the level of participation in decision-making and activities in tourism organizations is still not conceptualized in the community. This study has 2 (two) points of urgency, namely empowering the Panggul District community to be more economically empowered and as an entry point for formulating and implementing community-based tourism strategies and local values ??so that there is no brian drain on a larger scale from rural to remote. urban. The mandatory outputs of this research include scientific articles in indexed/accredited national journals and are included as oral presenters at international seminars. This research is in line with one of the six main themes of the research and community service program in 2022. On a regional and regional scale, this research also supports the 2019-2024 East Java RPJMD on Nawa Bhakti Satya, especially on Nawa Bhakti Harmoni, and also supports the Trenggalek Regency RIPPDA 2017-2031 in the tourism sector. As with the research in the first year, concepts such as A4, recreational opportunity spectrum, tourist destinations, tourist attractions, and community-based tourism are still being used. This study uses a qualitative approach with a qualitative descriptive method with the location setting in Panggul District, Kab. Trenggalek. The data collection and data analysis is presented by observation and in-depth interviews.

Advokasi Masyarakat Agraria di Kampung Adat Segunung Berdasarkan Penelitian Adaptasi Digitalisasi Wisata Pedesaan Praja Firdaus Nuryananda; Leily Suci Rahmatin; Herlina Suksmawati; Thufailah Nafiisah Bilqis
I-Com: Indonesian Community Journal Vol 5 No 1 (2025): I-Com: Indonesian Community Journal (Maret 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v5i1.6713

Kampung Adat Segunung is a rural tourism destination located in Jombang that has attempted to implement tourism digitalization through various initiatives. However, these efforts have yet to meet the expectations of local tourism officers. In response, our team, which is also responsible for community service activities, undertook three strategic steps to enhance the capacity of these managers: (1) providing digital literacy training, particularly in tourism marketing; (2) designing and producing roll-up banners in collaboration with Segunung Traditional Village and a local community support organization, Yayasan Akta Bumi; and (3) developing and simulating a tourism package rooted in local wisdom and organically emerging attractions within the village. These initiatives were carried out using the Participatory Rural Appraisal (PRA) approach while integrating the principles of Integrated Marketing Communication (IMC). Through these three measures, the team aims to strengthen the capacity of tourism managers in Segunung Traditional Village, ensuring that their digitalization efforts yield more effective and sustainable outcomes than previous attempts.

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