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All Journal Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Journal of Research on Business and Tourism
Latif Fianto
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Humanities Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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TEKNIK DAN PEMASARAN KRIPIK SINGKONG UNTUK MENGATASI EKONOMI MASYARAKAT AKIBAT DAMPAK COVID 19 DESA SUMBERSEKAR KECAMATAN DAU KABUPATEN MALANG Zainol Arifin; Cakti Indra Gunawan; Latif Fianto
JURNAL DAYA-MAS Vol. 8 No. 1 (2023): JURNAL DAYA-MAS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/dymas.v8i1.100

Abstract

Management training for the Home Industry of cassava chips "Burung Pipit" includes planning, organizing, understanding and defining work (job description) to improve division performance. Financial Management in terms of bookkeeping of financial transactions aims to find out how much withdrawals and expenses are each season. By making a simple journal for each financial transaction, you can form and carry out a cash flow analysis. Training on cassava chip product training "Burung Pipit" aims to increase the selling value of processed products so that it is necessary to develop various processing training related to processing components such as handling cooking oil, cassava as a raw material, as well as management of other materials and equipment such as E-Marketing and technology appropriate as a technology medium for cassava chips home product industry. In the future, UD “Burung Pipit” cassava chips is expected to be able to promote and sell their products without being limited by time and place, so that it will accelerate business development efforts and improve the welfare of the Sumbersekar Dau Malang cassava chip Home Industry. Promotional media using the internet is currently very relevant where people are used to looking for something personal, company or agency needs using internet facilities. Surveys prove that 50% of home-based businesses or small and medium businesses are already using appropriate technology and the internet as their marketing instrument.
Marketing Communication Strategy in Peer-to-Peer Lending for Indodana Online Loan Services to Appeal to Millennial Customers Aditya Eka Putra; Safaruddin Husada; Latif Fianto
Journal of Research on Business and Tourism Vol. 4 No. 1 (2024): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104004120243

Abstract

The impact of the internet on financial technology, or fintech, is evident in the marketing of various goods, particularly online loans through peer-to-peer lending platforms. Indodana, by leveraging advancements in information technology, has actively developed a marketing communication strategy to appeal to the millennial generation. This research employs qualitative methods to evaluate the marketing communication strategy applied to Indodana's online loan products, focusing on how the company develops and implements this strategy to attract millennial customers. Information was collected through interviews, observations, literature reviews, and online searches involving informants, including members of the marketing team, online loan clients, and potential customers. Utilizing a seven-stage marketing communication approach, encompassing goal setting, objective establishment, message content creation, media selection, development of the promotional mix, budgeting, and evaluation, the study found that Indodana's marketing communication strategy is highly advantageous. The use of innovative information technology and online media channels effectively attracts customers and potential clients with clear and appealing content. Furthermore, addressing the uneven access to information technology is crucial to ensuring the continued accessibility of offline services.  
Co-Authors Aditya Eka Putra Cakti Indra Gunawan Safaruddin Husada Zainol Arifin Zainol Arifin