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All Journal Jurnal Manajemen Indonesia Jurnal Ekonomi The Journal Gastronomy Tourism
Burhanudin Burhanudin
University of Hayam Wuruk Perbanas
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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MASSTIGE PRODUCTS AND QUALITY OF LIFE Aurora Rahyu Fasya; Burhanudin Burhanudin
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

The culinary world today is not only food that is in demand, drinks are also quite popular. Masstige stands for prestige for the masses and of Starbucks products fall into this category. This study aims to determine the effect of perceived service performance and minimalism on quality of life and in turn, purchase behavior. There were 302 customers of Starbucks participated in the study. The data was analyzed using SEM (Structural Equition Modeling). The results showed perceived service performance and minimalism had significant effects on quality of life and in turn, purchase behavior.
Encouraging Trust In Social Media And Social Commerce Intention: Do Informational Support And Emotional Support Matter? Burhanudin Burhanudin; Riswandha Ramadhani; Rhea Ledesma-Gumasing
Jurnal Manajemen Indonesia Vol 23 No 2 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i2.5521

Abstract

Social media has transformed into social commerce; therefore, a greater understanding of social commerce is crucial. As a social media site, TikTok earns more profit through its social commerce, TikTok Shop. This study examines the influence of informational and emotional support on trust in social media and social commerce intention. A survey was conducted among 242 TikTok Shop users, and the data was analyzed using structural equation modeling. In this study, it is revealed that informational support affects trust in social media significantly but that informational support does not influence social commerce intention. Moreover, both trust in social media and social commerce purposes were influenced considerably by emotional support. Finally, trust in social media mediates the relationship between informational support and s and between emotional support and social commerce intention. Keywords: Informational support; Emotional support; Trust in social media; Social commerce intention.
Chinese Ice Cream in Indonesia: Analyzing Halal Brand Image, Halal Brand Loyalty, Halal Brand Trust and Purchase Intention Burhanudin Burhanudin; Reza Nur Saifullah Daldiri
Gastronomy Tourism Journal Vol 10, No 2 (2023)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/gastur.v10i2.63353

Abstract

Beverages and ice cream have emerged as a current trend favored by some consumers. However, research on halal drinks and ice cream in Indonesia is still limited. The purpose of this study is to examine the impact of the halal brand image on halal brand loyalty and halal brand trust, and subsequently, on purchase intention. This research employs a consumer survey to explore the relationships between these variables. The study focuses on respondents who are Muslims and have purchased one of Mixue's products, totaling 208 participants. The analysis method employed in this study is PLS-SEM. The results of the analysis reveal a significant influence of halal brand image on both halal brand loyalty and halal brand trust. Furthermore, halal brand loyalty significantly affects purchase intention, whereas halal brand trust does not show a significant impact on purchase intention. Halal brand loyalty, but not halal brand trust, mediates the relationship between halal brand image and purchase intention.
Co-Authors Aurora Rahyu Fasya Reza Nur Saifullah Daldiri Rhea Ledesma-Gumasing Riswandha Ramadhani