Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi
Adi Rahman Prasetya
Universitas Stikubank Semarang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF LOCATION, SERVICE QUALITY AND PRICE PERCEPTION ON WORKSHOP CUSTOMER SATISFACTION (Study on SBR AC/Audio Kendal Workshop) Adi Rahman Prasetya; Rokh Eddy Prabowo
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to analyze the effect of location, service quality, and price perceptions on customer satisfaction in Kendal's SBR AC/AUDIO workshop. The method used is a quantitative research method. The population in this study were all consumers who had Kendal AC/AUDIO repair services. The number of samples is 72 respondents determined by accidental sampling technique. The data analyzed were primary data collected by questionnaire and processed using SPSS version 22. Based on data processing, the following results were obtained: The instrument was declared valid and reliable. The results of the test for the coefficient of determination (R2) show that the ability of the independent variables to explain the dependent variable is 0.849 percent. The results of the t test show that the location variable has a significant effect on customer satisfaction, service quality has no significant effect on customer satisfaction, and price perceptions have a significant effect on customer satisfaction. The results of the regression coefficients of all independent variables were positive. Thus the results of the study indicate that location and price perceptions have a positive and significant effect on consumer satisfaction. And service quality is not significant to customer satisfaction.
Co-Authors Rokh Eddy Prabowo