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All Journal JIPI (Jurnal Ilmu Perpustakaan dan Informasi)
Adzkiyah Mubarokah
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Library & Information Science

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Manajemen Media Sosial Sebagai Branding Dalam Pengelolaan Perpustakaan Adzkiyah Mubarokah; Ida Susilawati
JIPI (Jurnal Ilmu Perpustakaan dan Informasi) Vol 8, No 1 (2023)
Publisher : Progam Studi Ilmu Perpustakaan UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jipi.v8i1.15498

Abstract

This research is entitled "Management of Social Media as Branding in Library". This study uses field research methods with a qualitative approach. Where researchers conducted direct interviews with librarians who were at Grahatama Pustaka to ask questions related to what they wanted to study. The purpose of this study is to see how social media management builds Grahatama Pustaka branding. The results obtained in this study were Grahatama Pustaka applying the 7P marketing mix theory to build library branding through social media owned by Grahatama Pustaka. The mix includes product, price, place, people, promotion, process, and physical evidence.
Co-Authors Ida Susilawati