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All Journal Kajian Linguistik dan Sastra Parafrase: Jurnal Kajian Kebahasaan dan Kesastraan Kulturistik : Jurnal Bahasa dan Budaya iRecall Journal
Mad Yahya
Universitas Gadjah Mada
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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TEMBANG JAWA DALAM BUDAYA POPULER: ANALISIS ISI KIDUNG JAWA MODERN SINDY PURBAWATI Mad Yahya; Wiwik Retno Handayani
Kajian Linguistik dan Sastra Vol 8, No 1 (2023)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/kls.v8i1.20629

Abstract

This article aims to analyze the aspects of language uniqueness in Kidung Jawa Modern. The data is eleven modern Javanese kidung released by Sindy Purbawati. The data was collected using the note-taking technique. Furthermore, content analysis is used to identify language uniqueness in kidung. Moreover, the data was analyzed using Jakobson's six linguistic functions to reveal the categories of literary language functions in the kidung. The study results show that Kidung Jawa Modern tends towards lexical repetition and synonymous semantic repetition. Based on the language uniqueness of these linguistic aspects, the author groups the themes of kidung discourse into four categories (1) religiosity, (2) social and romantic, (3) ecological, and (4) educative. Based on the content analysis approach, the language uniqueness of the kidung in the lexical form are the repetition of possessive pronouns in social romance-themed kidung, personal pronouns in religious-themed kidung, and the third person pronoun in educational-themed kidung. In the semantic aspect, the repetition of synonyms is found in kidung with ecological themes that relate to synonyms of natural terms, the songs of romance that relate to synonyms of heart and mood, and the songs with religious themes that relate to the repetition of synonyms of divine terms. The interest of people in Javanese kidung in Kidung Jawa Modern is related to the poetic aspects of the kidung, variations in discourse themes, and the relevance of the kidung to the nature and social phenomena that occurred in society when the kidung was released.Keywords:  Javanesse kidung, content analysis, Kidung Jawa Modern, and popular culture
NARASI PEMBERITAAN ANIES BASWEDAN PASCA DEKLARASI PENCALONAN PRESIDEN 2024 DI DETIK.COM: KAJIAN ANALISIS WACANA KRITIS Mad Yahya; Ilham Syafii; Adji Pratama Putra
PARAFRASE : Jurnal Kajian Kebahasaan & Kesastraan Vol 23 No 1 (2023): Parafrase Vol. 23 No. 1, Mei 2023
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/parafrase.v23i1.8583

Abstract

This article aims to analyze the news regarding Anies Baswedan after the declaration of the presidential nomination by the NasDem Party based on Norman Fairclough's critical discourse analysis approach. The data source comes from news related to Anies Baswedan in the online news media Detik.com. Documentation techniques were used in this study through observing, taking notes, and capturing screens. The data is in the form of the title and text of Anies Baswedan's news coverage on the online media Detik.com for two months, namely between 03 October 2022 and 03 December 2022. The results of data identification at the textual level and discourse practice show a tendency that is not neutral in reporting on Anies Baswedan. Reports on the online media Detik.com tend not to support Anies Baswedan in his candidacy for the 2024 presidential election and favor other figures. On the dimension of sociocultural practice, news production related to Anies Baswedan on Detik.com is related to situational aspects and the institutional background of the media. In addition, Indonesia's social and political context after the 2017 DKI Jakarta gubernatorial election and the 2019 presidential election influenced Anies Baswedan's opinion as an opposition figure to President Jokowi's government, which was supported by the Partai Demokrasi Indonesia Perjuangan.
REPRESENTASI SENSUALITAS DALAM IKLAN OBAT KUAT DI LOKAPASAR INDONESIA Mad Yahya; Tsalits Syafa’atun Nashiroh; Sulistyowati
Kulturistik: Jurnal Ilmu Bahasa dan Budaya Vol. 10 No. 1 (2026): January 2026
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kulturistik.10.1.7581

Abstract

This article examines advertisements for male enhancement drugs on online marketplaces that tend to display aspects of male and female sensuality. The signs of sensuality in the advertisements are analyzed using Roland Barthes’ semiotic approach. This study employs a qualitative methodological approach. The data sources consist of advertisements for male enhancement drugs found on various popular online marketplaces in Indonesia. The research data comprise 40 advertising posters collected through literature review, documentation techniques, and screenshot capture. After the data were collected, categorization, data reduction, and analysis were conducted based on Roland Barthes’ semiotic theoretical framework. The results show that advertisements for male enhancement drugs in online marketplaces tend to exploit the sensuality of both men and women, which is manifested through visual components and advertising text. At the level of denotation, advertisements are generally realized through visual elements such as images of women and/or men, product images, logos, colors, and illustrations, while the textual components include linguistic units in the form of words, phrases, and sentences. At the level of connotation, male enhancement advertisements construct meanings related to sensuality, such as female seduction, assumptions of sexuality associated with white-skinned individuals, husband–wife romantic relationships, and male virility. These aspects of sensuality are reinforced through the use of hyperbolic language in the advertisements. Meanwhile, the myths embedded in male enhancement advertisements tend to associate male sexual satisfaction with certain socio-cultural assumptions, including female sexual satisfaction, family harmony, masculinity, and male superiority. The myths also represent male virility as being measured by the ability to dominate women.
Strategi respon pujian dalam Gelar Wicara Najwa Shihab dan The Drew Barrymore Show: suatu kajian pragmatik bandingan Mad Yahya
IRecall Journal Vol. 4 No. 1 (2026): iRecall Journal: An Indonesian Journal for Language Learning and Teaching
Publisher : Indonesian Reseacher for Language Learning and Teaching

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64908/waam2492

Abstract

Artikel ini bertujuan untuk menganalisis kecenderungan tindak tutur dalam dua acara gelar wicara oleh penutur dengan latar belakang budaya berbeda. Artikel ini menggunakan metode penelitian kualitatif dengan sumber data penelitian berasal dari acara gelar wicara Indonesia dan Amerika Serikat di YouTube yakni, Najwa Shihab (NS) dan The Drew Barrymore Show (TDBS). Teknik pengumpulan data dilakukan melalui transkripsi ujaran verbal pada kedua acara tersebut. Data kemudian dikategorisasi serta diidentifikasi berdasarkan bentuk tindak tutur pragmatik oleh penutur dalam merespon pujian. Hasil kajian menunjukkan bahwa terdapat perbedaan kecenderungan tindak tutur oleh penutur berbahasa ibu bahasa Indonesia dan bahasa Inggris. Terdapat dua bentuk respon pujian dalam acara NS yakni, penerimaan dan pengalihan pujian. Sementara bentuk respon pujian dalam acara TDBS yakni, penerimaan pujian dan penolakan. Penutur berbahasa Indonesia dalam acara NS cenderung menggunakan strategi tindak tutur tidak langsung. Sementara penutur berbahasa Inggris dalam acara TDBS cenderung menggunakan strategi tindak tutur langsung literal dan ekspresif.
Co-Authors Adji Pratama Putra Ilham Syafii Sulistyowati Tsalits Syafa’atun Nashiroh Wiwik Retno Handayani