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All Journal STRATEGIC
Lunia Nur Larasati
Universitas Pendidikan Indonesia
Education

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PENGARUH E-SERVICE QUALITY TERHADAP E-LOYALTY PADA INDUSTRI MARKETPLACE INDONESIA Lili Adi Wibowo; Puspo Dewi Dirgantari; Lunia Nur Larasati
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 21, No 1 (2021): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v21i1.33562

Abstract

The purpose of this research is to find out the influence of e-service quality on e-loyalty in millennial women followers of Instagram Shopee, Tokopedia, and Bukalapak. A total of 200 respondents were using probability sampling. A questionnaire was used a research instrument to collect data from respondents. The analisis technique used is a verification technique using of structure equation model (SEM). The research shows that e-service quality has an influence on e-loyalty.
Co-Authors Lili Adi Wibowo Puspo Dewi Dirgantari