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All Journal Science of Management and Students Research Journal (SMS) Jurnal Media Akademik (JMA)
Laras Sati
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Promosi Gratis Ongkir Shopee terhadap Loyalitas Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Batanghari Laras Sati
Science of Management and Students Research Journal (SMS) Vol 3, No 2 (2021): Juni
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (549.287 KB) | DOI: 10.33087/sms.v3i2.110

Abstract

The reason researchers chose free shipping from Shopee is because Shopee offers quite profitable promotions, especially for students who like to shop online, in addition Shopee is ranked number one in e-commerce applications. This study aims to determine the Promotion of Shopee Management Loyalty Study Program Free and Student Loyalty Faculty of Economics Batanghari University and secondly to determine the effect of Free Shopee Delivery Promotion on Student Loyalty in Management Study Program, Faculty of Economics, Batanghari University. The research methodology used is quantitative method. The population in this study was students of management study program at the Faculty of Economics, Batanghari University, who are consumers / users of Shopee with a total sample of 73 people. Simple regression analysis, correlation test, determination coefficient and pt t. test. Shopee Internasional Indonesia is a company engaged in the sale of products online. Shopee free shipping promotion variables with an average score of 295,7 are included in the good criteria. Student loyalty variables with an average score of 303,3 are included in the good criteria. The regression equation value is Y = 0.677 + 0.803X + e. The correlation coefficient value is 0.652. the coefficient of determination (R2) is 0.426. Test t sig. <α (0.000 <0.05). Shopee is expected to always pay attention to the media used in making promotional offers and more convincing consumers / customers to take shopping actions.
PEMBERDAYAAN MASYARAKAT MELALUI PEMANFAATAN LIMBAH DAPUR MENJADI PUPUK ORGANIK CAIR DI PEKON KEJADIAN, KABUPATEN TANGGAMUS Arif Setiajaya; Yola Fatrisia; Putritara Safitri; Syafira Dwi Maydina; Indah Putri Solihah; Tri Wulandari; Ibram Edo Wijaya; Ahmad Reza Safety; Bagus Tri Puspito; Delvina Oktaria; Laras Sati; Falin Rizal Efendi; Muhammad Sahrul Sidik; Algino Satifa; Aldi Osa Fernanda; Muhammad Aqsol Bayhaqy; Hayati Firdaus; Desti Nuraini
Jurnal Media Akademik (JMA) Vol. 3 No. 10 (2025): JURNAL MEDIA AKADEMIK Edisi Oktober
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/8ppp3m33

Abstract

Penggunaan pupuk kimia secara berlebihan oleh petani untuk keperluan pertanian dapat merusak ekosistem dan kesuburan tanah. Oleh karena itu, diperlukan inisiatif untuk mengembangkan pupuk yang lebih ramah lingkungan, termasuk pupuk organik. Tujuan pengabdian masyarakat ini adalah untuk mengajarkan masyarakat Desa Kejadian, Kecamatan Wonosobo, Kabupaten Tanggamus, mengenai cara mengubah limbah dapur menjadi pupuk organik cair (POC). Sosialisasi dan praktik pembuatan POC menggunakan bahan utama seperti sisa buah, sayuran, dan sampah dapur lainnya dengan bantuan mikroba bermanfaat (EM4) sebagai starter fermentasi merupakan salah satu teknik yang diterapkan. Hasil kegiatan menunjukkan bahwa masyarakat antusias berpartisipasi dalam seluruh rangkaian kegiatan dan mampu memahami secara mandiri tahapan pembuatan POC. Diharapkan masyarakat dapat mengurangi ketergantungan pada pupuk kimia dengan mengolah sampah rumah tangga menjadi bahan yang bermanfaat bagi pertanian. Selain itu, kegiatan ini juga membantu meningkatkan pemahaman masyarakat tentang pentingnya pengelolaan limbah organik secara berkelanjutan.
Co-Authors Ahmad Reza Safety Aldi Osa Fernanda Algino Satifa Arif Setiajaya Bagus Tri Puspito Delvina Oktaria Desti Nuraini Falin Rizal Efendi Hayati Firdaus Ibram Edo Wijaya Indah Putri Solihah Muhammad Aqsol Bayhaqy Muhammad Sahrul Sidik Putritara Safitri Syafira Dwi Maydina TRI WULANDARI Yola Fatrisia