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All Journal JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Ekonomi Bisnis dan Manajemen
Rosmita Ambarita
Sekolah Tinggi Ilmu Ekonomi Alwashliyah Sibolga
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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PENGARUH IKLAN DAN HARGA TERHADAP MINAT BELI KONSUMEN PADA SEHAT BAKERY SIBULUAN INDAH ILHAMSYAH POHAN; Rosmita Ambarita; Nur’ainun Hasibuan
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 1 No. 3 (2023): Juli
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1630.501 KB) | DOI: 10.59024/jise.v1i3.103

Abstract

Tujuan penelitian ini adalah Untuk mengetahui Apakah iklan dan harga berpengaruh secara bersama-sama terhadap minat beli konsumen pada Sehat Bakery Sibuluan Indah. Rumusan masalah penelitian ini adalah Apakah Iklan dan Harga berpengaruh secara bersama-sama Terhadap Minat Beli Konsumen Pada Sehat Bakery Sibuluan Indah ? Hipotesis dalam penelitian ini adalah Terdapat pengaruh Iklan dan harga terhadap minat beli konsumen pada Sehat Bakery Sibuluan Indah. Jenis penelitian penelitian deskriptif kuantitatif (descriptive quantitative research) yang digunakan. Populasi sebesar 430 orang. Sampel berjumlah 100 orang. Sumber data berasal dari data primer dan sekunder. Data dianalisis menggunakan analisa deskriptif dan analisis kuantitatif. Hasil penelitian diketahui variabel iklan dan harga mampu mempengaruhi variabel minat beli konsumen sebesar 45,2%. Iklan dan harga secara serempak berpengaruh positif dan signifikan terhadap minat beli konsumen di Sehat Bakery Sibuluan Indah, dimana diperoleh bahwa nilai Fhitung (39,965) lebih besar dibandingkan dengan Ftabel (3,09) dan Sig.á (0,000a) lebih kecil dari alpha 5% (0,005). Secara parsial iklan berpengaruh positif dan signifikan terhadap minat beli konsumen di Sehat Bakery Sibuluan Indah. Dibuktikan dengan nilai thitung yang diperoleh 3,074 lebih besar dari ttabel 1,984 atau signifikansi (sig-t) 0,003 lebih kecil dari α (0,05). Secara parsial harga berpengaruh positif dan signifikan terhadap minat beli konsumen di Sehat Bakery Sibuluan Indah. Dibuktikan dengan nilai thitung yang diperoleh 6,847 lebih besar dari nilai ttabel sebesar 1,984 atau signifikansi (Sig-t) 0,000 lebih kecil dari α (0,05) Berdasarkan model regresi liner berganda yang diperoleh persamaan regresi adalah Y = 5,299 + 0,259 + 0,560 menunjukkan kinerja kearah yang positif.
PENGARUH ETIKA KERJA DAN PENGALAMAN KERJA TERHADAP PRESTASI KERJA PEGAWAI PADA KANTOR SEKRETARIAT DPRD KOTA SIBOLGA Christamara Simanjuntak; Kaharuddin; Rosmita Ambarita
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 1 No. 2 (2023): April
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1290.208 KB) | DOI: 10.59024/jise.v1i2.142

Abstract

The formulation of the problem in this study is whether work ethics and work experience simultaneously influence the work performance of employees at the Sibolga City DPRD Secretariat Office? The purpose of this study is to find out and analyze whether there is an effect of work ethics and work experience on employee performance at the Sibolga City DPRD Secretariat Office. The hypothesis of this study is that there is an effect of work experience on employee performance at the Sibolga City DPRD Secretariat Office. The population is 108 people and the sample is 52 people. The results showed that work ethics and work experience simultaneously affect employee performance, where Fcount (86.578) is greater than Ftable (3.18) and Sig.á (0.000b) is smaller than α 5% (0.005). There is an influence of work ethics on employee performance, where the tcount value of 5.511 is greater than the ttable value of 2.008 or a significant (Sig-t) of 0.000 less than α (0.05). There is the influence of work experience on employee performance, where the tcount value of 2.780 is greater than the ttable value of 2.008 or a significant (Sig-t) of 0.008 less than α (0.05). 77.9% work ethics and work experience can affect employee performance. The positive sign in the multiple linear regression equation, namely Y = 4.825 + 0.552X1 + 0.314X2 indicates that employee performance will increase if work ethics and work experience are good.
PENGARUH ETIKA KERJA DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR KECAMATAN SIBOLGA SAMBAS Tuti Alawiyah Tanjung; Kaharuddin; Rosmita Ambarita
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 1 No. 3 (2023): Juli
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v1i3.186

Abstract

The formulation of the problem in this study is whether work ethics and work motivation have a positive and significant effect on employee performance at the Sibolga Sambas District Office. This study aims to determine the effect of work ethics and work motivation on employee performance at the Sibolga Sambas District Office. The sample in this study were all employees of Sibolga Sambas District, totaling 87 (eighty seven) people. The data analysis technique in this study is Multiple Linear Regression. The results of this study indicate: work ethics partially has a positive and significant effect on employee performance; Work motivation partially has a positive and significant effect on employee performance; Work ethics and work motivation partially have a positive and significant effect on employee performance.
PENGARUH IKLAN DAN HARGA TERHADAP MINAT BELI KONSUMEN PADA SEHAT BAKERY SIBULUAN INDAH ILHAMSYAH POHAN; Rosmita Ambarita; Nur’ainun Hasibuan
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 1 No. 3 (2023): Juli
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v1i3.103

Abstract

Tujuan penelitian ini adalah Untuk mengetahui Apakah iklan dan harga berpengaruh secara bersama-sama terhadap minat beli konsumen pada Sehat Bakery Sibuluan Indah. Rumusan masalah penelitian ini adalah Apakah Iklan dan Harga berpengaruh secara bersama-sama Terhadap Minat Beli Konsumen Pada Sehat Bakery Sibuluan Indah ? Hipotesis dalam penelitian ini adalah Terdapat pengaruh Iklan dan harga terhadap minat beli konsumen pada Sehat Bakery Sibuluan Indah. Jenis penelitian penelitian deskriptif kuantitatif (descriptive quantitative research) yang digunakan. Populasi sebesar 430 orang. Sampel berjumlah 100 orang. Sumber data berasal dari data primer dan sekunder. Data dianalisis menggunakan analisa deskriptif dan analisis kuantitatif. Hasil penelitian diketahui variabel iklan dan harga mampu mempengaruhi variabel minat beli konsumen sebesar 45,2%. Iklan dan harga secara serempak berpengaruh positif dan signifikan terhadap minat beli konsumen di Sehat Bakery Sibuluan Indah, dimana diperoleh bahwa nilai Fhitung (39,965) lebih besar dibandingkan dengan Ftabel (3,09) dan Sig.á (0,000a) lebih kecil dari alpha 5% (0,005). Secara parsial iklan berpengaruh positif dan signifikan terhadap minat beli konsumen di Sehat Bakery Sibuluan Indah. Dibuktikan dengan nilai thitung yang diperoleh 3,074 lebih besar dari ttabel 1,984 atau signifikansi (sig-t) 0,003 lebih kecil dari α (0,05). Secara parsial harga berpengaruh positif dan signifikan terhadap minat beli konsumen di Sehat Bakery Sibuluan Indah. Dibuktikan dengan nilai thitung yang diperoleh 6,847 lebih besar dari nilai ttabel sebesar 1,984 atau signifikansi (Sig-t) 0,000 lebih kecil dari α (0,05) Berdasarkan model regresi liner berganda yang diperoleh persamaan regresi adalah Y = 5,299 + 0,259 + 0,560 menunjukkan kinerja kearah yang positif.
PENGARUH ETIKA KERJA DAN PENGALAMAN KERJA TERHADAP PRESTASI KERJA PEGAWAI PADA KANTOR SEKRETARIAT DPRD KOTA SIBOLGA Christamara Simanjuntak; Kaharuddin; Rosmita Ambarita
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 1 No. 2 (2023): April
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v1i2.142

Abstract

The formulation of the problem in this study is whether work ethics and work experience simultaneously influence the work performance of employees at the Sibolga City DPRD Secretariat Office? The purpose of this study is to find out and analyze whether there is an effect of work ethics and work experience on employee performance at the Sibolga City DPRD Secretariat Office. The hypothesis of this study is that there is an effect of work experience on employee performance at the Sibolga City DPRD Secretariat Office. The population is 108 people and the sample is 52 people. The results showed that work ethics and work experience simultaneously affect employee performance, where Fcount (86.578) is greater than Ftable (3.18) and Sig.á (0.000b) is smaller than α 5% (0.005). There is an influence of work ethics on employee performance, where the tcount value of 5.511 is greater than the ttable value of 2.008 or a significant (Sig-t) of 0.000 less than α (0.05). There is the influence of work experience on employee performance, where the tcount value of 2.780 is greater than the ttable value of 2.008 or a significant (Sig-t) of 0.008 less than α (0.05). 77.9% work ethics and work experience can affect employee performance. The positive sign in the multiple linear regression equation, namely Y = 4.825 + 0.552X1 + 0.314X2 indicates that employee performance will increase if work ethics and work experience are good.
PENGARUH ETIKA KERJA DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR KECAMATAN SIBOLGA SAMBAS Tuti Alawiyah Tanjung; Kaharuddin; Rosmita Ambarita
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 1 No. 3 (2023): Juli
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v1i3.186

Abstract

The formulation of the problem in this study is whether work ethics and work motivation have a positive and significant effect on employee performance at the Sibolga Sambas District Office. This study aims to determine the effect of work ethics and work motivation on employee performance at the Sibolga Sambas District Office. The sample in this study were all employees of Sibolga Sambas District, totaling 87 (eighty seven) people. The data analysis technique in this study is Multiple Linear Regression. The results of this study indicate: work ethics partially has a positive and significant effect on employee performance; Work motivation partially has a positive and significant effect on employee performance; Work ethics and work motivation partially have a positive and significant effect on employee performance.
Co-Authors Christamara Simanjuntak ILHAMSYAH POHAN Kaharuddin Simamora Nur’ainun Hasibuan Nur’ainun Hasibuan Tuti Alawiyah Tanjung