Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Nusa: Jurnal Ilmu Bahasa dan Sastra
sri puji astuti
Departement of Indonesian Literature, Faculty of Humanities, Diponegoro University, Jalan Prof. Soedarto, S.H., Tembalang, Semarang
Humanities Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
FUNGSI BAHASA DALAM WACANA IKLAN MEDIA CETAK sri puji astuti
Nusa: Jurnal Ilmu Bahasa dan Sastra Vol 5, No 1 (2012): Vol. 5, No. 1, Tahun 2012
Publisher : Program Studi Sastra Indonesia, Fakultas Ilmu Budaya, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.479 KB) | DOI: 10.14710/nusa.5.1.1-10

Abstract

Advertisement is a tool to convey a message from the produser to the consumer. Advertisement has a very important power as a marketing tools that helps selling things or services.The function of advertisement is to affect people buying things or use the service that the producer produced. Advertising language is included in business variety and one of the language which is used in communication. What kind of communication function includes in a printed media discourse which is discussed in this working paper. This research data source comes from Suara Merdeka , Jawa Pos newspaper, and Femina magazine. The research method which is used is a descriptive method. Based on the research result it was found the six language functions in a discourse of printed media . they are the expressive function, directive function, informational function, metalingual function, poetic function, and imaginative function. Key word : Language function, advertisement, printed media
Co-Authors