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All Journal International Research of Multidisciplinary Analysis
Jalu Elang Ageng
Universitas Bhayangkara Jakarta Raya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Economics, Econometrics & Finance Education Social Sciences

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MARKETING STRATEGY IN INCREASING SALES VOLUME OF RAJAWALI MOTOR SHOWROOM CARS Dian Sudiatini; Chayani Farhanah Putri; Gita Atya Turohmah; Jalu Elang Ageng
International Research of Multidisciplinary Analysis Vol. 1 No. 4 (2023): International Research of Multidisciplinary Analysis
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (126.908 KB) | DOI: 10.57254/irma.v1i4.41

Abstract

Rajawali motor is one of them by buying used goods, which are more affordable but the quality is still good, currently the growing used goods business is buying and selling used cars. The research method is one way to search, obtain, collect, and record data, both in the form of primary and secondary used for the purposes of compiling a scientific paper, In this research was conducted to find out and analyze marketing strategies through SWOT analysis. The marketing strategy carried out by the Rajawali Mobil Showroom, namely by carrying out a marketing mix strategy (Marketing mix) is the main point carried out by the company to achieve its marketing goals in increasing sales volume
Co-Authors Chayani Farhanah Putri Dian Sudiatini Gita Atya Turohmah