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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora)
H.M. Ilhamudin
Fakultas Ekonomi Dan Bisnis Universitas Mataram
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Kepuasan Konsumen Terhadap E- Service Quality Gofood di Kota Mataram Rusminah Rusminah; Hilmiati Hilmiati; H.M. Ilhamudin
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 8 No. 1 (2022): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.574 KB) | DOI: 10.29303/jseh.v8i1.27

Abstract

The Research is conducted to satisfation for E-quality to use toward the using of GoFood application at consumers'  in Mataram city. This type of research is an associate study. The population in this research is Mataram city comminity that uses GoFood application, with a sample of 100 responden.  Sample technique use Non probability samplig   with Purposive sampling method. The data-collection techniques used, angket and documentation. The analysis technique which is applied to examine is Consumer Satisfaction Index Analysis and Cartesian Diagram Analysis.  The research result shows that there is a positive influence and significant of perceived usefulness and petceived ease of use toward the using of GoFood application at consumers’ in Mataram city, hence it is recommended to Gojek workers to make more impact on services and security and to continue recovery by promoting technological ease, enabling consumers to interact more easily, conveniently and safely
Pengaruh Kualitas Pelayanan Terhadap Loyalitas Konsumen Gofood Melalui Kepuasan Konsumen Rusminah HS; Hilmiati Hilmiati; H.M. Ilhamudin
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 9 No. 1 (2023): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (484.224 KB) | DOI: 10.29303/jseh.v9i1.313

Abstract

The research aims to analyze whether service quality affects GoFood consumer loyalty through consumer satisfaction. This type of research is associative quantitative research, which is used to find out the effect of service quality on GoFood consumer loyalty through consumer satisfaction. The population in this study is the people of the city of Mataram who use the GoFood service feature on the Gojek application, with a sample of 100 respondents. Sampling technique with Non-Probability sampling technique with purposive sampling method. Data collection techniques used questionnaires and documentation. While the data collection tool used is a questionnaire that is uploaded on the Googleform website and provides a link to the respondent. The data analysis used is Structural Equation Modeling (SEM) analysis using the Partial Least Square (PLS) program. Mandatory and additional outputs are articles in accredited national journals and policy recommendations. The results of the study show that service quality has a positive and significant effect on consumer loyalty in the GoFood application, customer satisfaction has a positive and significant effect on consumer loyalty in the GoFood application and service quality has a positive and significant effect on customer satisfaction in the GoFood application.
Co-Authors Hilmiati Hilmiati Hilmiati Hilmiati Rusminah HS Rusminah Rusminah