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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora)
Haeroni Haeroni
Nurul Jadid University Paiton Probolinggo
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Marketing Lending Strategy on Products BSI. GRIYA HASANAH. (STUDY KASUS.PT. ISLAMIC BANK, TBK. SITUBONDO BASUKI RAHMAT BRANCH) Haeroni Haeroni; Muhammad Syaiful Suib
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 9 No. 1 (2023): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.151 KB) | DOI: 10.29303/jseh.v9i1.195

Abstract

This study aims to improve the marketing strategy of BSI Griya Hasanah products. This research is located at PT. Bank Syariah Indonesia Situbondo Basuki Rahmat branch. The research method used is qualitative case studies. Data acquisition uses observation, interview, and interview methods of branch heads, microstaff, and CBS. Data analysis procedures used data selection, data reduction, data presentation and drawing conclusions. The results show that the strategy applied to BSI GriyaHasanah's financing products is focused on; product, price, place, promotion, people, physical evidence, and procces. The results of this study show that. Marketing Strategy Lending improves the marketing of griyahasanah products. Marketing Lending. Strategy is a good contribution to the sustainability of BSI GriyaHasanah Products towards fierce banking competition in the global future.
Co-Authors Muhammad Syaiful Suib