Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora)
Gary Yefta Herbeth Siagian
Program Studi Manajemen Sekolah Tinggi Ilmu Ekonomi Nasional Indonesia Jakarta
Humanities Economics, Econometrics & Finance Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Faktor-Faktor yang Mempengaruhi Proses Pengambilan Keputusan Pembelian di Restoran Bakso Boedjangan Matraman Jakarta Timur Gary Yefta Herbeth Siagian
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 6 No. 1 (2020): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.666 KB)

Abstract

The aims of study were to identity the characteristics of consumers, to identity the process of making purchasing decision, and to analyze the factors that influence purchasing decision at Bakso Boedjangan Restaurant Matraman, East Jakarta. The method of study were survey. The method used were an quota sampling of 100 respondents. The data were analyzed of using descriptive analysis and multiple linier regression analysis. The results showed that there are four variables that have significant effects, namely the price, the service, the varian product, and quality product. Meanwhile the location variable is a variable does not have significant influence
Co-Authors