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All Journal ProBisnis : Jurnal Manajemen
Dicky Budi Kristianto
Universitas Kristen Teknologi Solo
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : ProBisnis : Jurnal Manajemen

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The Influence of Product Prices, Sales Promotion and Services on the Purchase Decision of Indihome Products at PT. Telkom Solo Dicky Budi Kristianto; Adhita Maharani Dewi
ProBisnis : Jurnal Manajemen Vol. 14 No. 2 (2023): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Digital development requires PT Telkom to continue to transform in meeting customer needs. One of its superior products is Indihome. Indihome is a wifi product. Wifi is needed by everyone in everyday life, which used to be only a secondary need is now changing to primier, without internet humans cannot move in the era of digitalization. Seeing this, researchers made a study on the influence of price variables, products and services on purchasing decisions. As a result, all of these variables have a simultaneous and partial effect on purchasing decisions.
Co-Authors Adhita Maharani Dewi