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All Journal CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Profit : Jurnal Inovasi Ekonomi dan Bisnis
Dimas Wibisono
Universitas Alma Ata, Yogyakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND AWERENESS AND THEIR IMPACT ON PURCHASE DECISION (Case Study: English Village of Jogja in Bantul Regency) Abdul Mujib; Dimas Wibisono; Toufan Aldian Syah
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 2 (2023): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v3i2.276

Abstract

The purpose of this study was to determine the effect of social media marketing with brand awareness, the effect of brand awareness on purchase decisions, and the influence of social media marketing through brand awareness on purchase decisions. This type of research is quantitative research with analytical observational methods and cross sectional design. The sampling technique used is the purposive sampling technique with the Slovin formula. The number of samples is 91 respondents. Hypothesis testing using Regression Test and Path Analysis Test. There is an influence between social media marketing and brand awareness, there is an influence of brand awareness with purchase decisions, and there is an influence of social media marketing through brand awareness on purchase decisions.There is an influence between social media marketing and brand awareness, there is an influence of brand awareness with purchase decisions, and there is an influence of social media marketing through brand awareness on purchase decisions.
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP LOYALITAS KONSUMEN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL MEDIASI (Studi Kasus Pada Konsumen Wanita Monokrom Store Yogyakarta) Dewi Masruroh; Ridho Satrio Harapan; Dimas Wibisono
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 2 (2023): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v3i2.283

Abstract

This study aims to examine the effect of Electronic Word of Mouth (E-WOM) on purchasing decisions, to examine the effect of Electronic Word of Mouth (E-WOM) on consumer loyalty, to test whether purchasing decisions affect consumer loyalty and to test whether purchasing decisions mediate Electronic Word of Mouth (E-WOM) on consumer loyalty. They were using associative research methods with a quantitative approach. The subjects of this research are consumers who have purchased at least two Monochrome store products. This study used 100 respondents using a purposive sampling method. Based on the results of research that uses validity and reliability tests, with decision-making based on the Cronbach alpha formula and composite reliability from (Ghozali & Hengky 2015), that is, if the hypothesis in the study has a T-Statistic value > 1.96 and P -Value <0.05, then the hypothesis is accepted. Results of hypothesis 1: Electronic Word of Mouth (X) significantly affects consumer loyalty (Y) with a T- Statistic value of 2.579 and a P-Value of 0.010 accepted. Hypothesis 2: Electronic Word of Mouth (X) significantly affects purchasing decisions (M) with a T-Statistic value of 38.800 and a P-Value of 0.000 accepted. Hypothesis 3: purchasing decisions (M) affect consumer loyalty (Y) with a T-Statistic value of 8.505 and a P-Value of 0.000 accepted. Hypothesis 4: purchasing decisions mediate Electronic Word of Mouth (X) on consumer loyalty (Y). With a T-statistic value of 8.181 and a P-Value of 0.000, the hypothesis is accepted. This means that the independent variable has a significant effect on the dependent variable and will be more significant if the mediating variable also influences it.
ANALISIS PENGARUH E-WOM, CITRA WISATA, LOKASI, TERHADAP NIATAN BERKUNJUNG KE WISATA NEPAL VAN JAVA (Studi Kasus di Dusun Butuh, Kaliangkrik, Magelang) Bustanul Alwi Farhani; Dimas Wibisono
Profit : Jurnal Inovasi Ekonomi dan Bisnis Vol. 1 No. 1 (2023): PROFIT: Jurnal Inovasi Ekonomi dan Bisnis
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/profit.v1i1.358

Abstract

This study aimed to identify and analyze E-Wom, Tourism Image, Location, Against Intentions to Visit Nepal Van Java Tourism in Need Hamlet. This type of research is survey research with a quantitative approach. The research design uses associative, namely, to determine the independent variable on the dependent variable. The primary data method and the data used in this study are primary data in the form of questionnaires given to respondents. The sample for this study was tourists who had visited the Nepal Van Java tour consisting of 160 respondents. The results of this study indicate that electronic word of mouth has a positive and significant effect on the intention to visit with a t-table value of 2.387, tourism image has a positive and significant effect on the intention to visit with a value of 2.914, location has a positive and insignificant effect on the intention to visit with a value of 0.346, and electronic word of mouth, tourist image, location has a positive and significant effect on the intention to visit with f count 5.939.
Co-Authors Abdul Mujib Bustanul Alwi Farhani Devi Masruroh Dewi Masruroh Ridho Satrio Harahap Ridho Satrio Harapan Toufan Aldian Syah