Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Publik (Jurnal Ilmu Administrasi) Malikussaleh Social and Political Reviews
Bayu Priambodo
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Political Marketing Towards the 2024 Local Elections in the Frame of Digital Democracy Bayu Priambodo
Malikussaleh Social and Political Reviews Vol 4, No 1 (2023)
Publisher : Master Program of Sociology, Universitas Malikussaleh,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mspr.v4i1.10880

Abstract

The development of technology and information has changed human life towards digital transformation, including in the political sphere. Currently, the world of politics has shifted to the digital world. The political shift towards digitalization gave rise to the concept of digital democracy. This research will focus on political marketing in digital democracy, considering that Indonesia will hold simultaneous elections in 2024. The research method used in this study is qualitative and is analyzed using the concept of digital democracy. The results of this study indicate that political marketing will be more crowded in the digital world because most people prefer to find information online. After all, it is considered faster and easier. However, you must also be vigilant about hoax news in the digital world. Currently more than 50% of Indonesian people access information using the internet, so that the pattern of political marketing has also shifted to the digital world, this shift has experienced a shift in political narratives related to religion, ethnicity and race.
Strategy of the Sidoarjo District Transportation Office in Improving Service Quality Through the Drive-Thru Driver's License Test Muhammad Akbar Putra Handoyo; Bayu Priambodo
Publik : (Jurnal Ilmu Administrasi) Vol 14, No 2 (2025): December 2025
Publisher : Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/pjia.14.2.%p.2025

Abstract

This study was motivated by the declining number of drive-thru service users at UPT PKB Sidoarjo Regency in 2024. The existence of long queues due to the limited number of service counters, the absence of a special lane for drive-thru, inadequate parking, and brokering practices have hampered the smooth process of drive-thru KIR test services. This study aims to analyze strategies to improve the quality of motor vehicle feasibility test services through the drive thru system at the Sidoarjo Regency Motor Vehicle Testing Technical Implementation Unit (UPT PKB). This research uses a qualitative method with a descriptive approach, and uses the theory of service quality improvement strategies, which includes eight dimensions. The dimension of identifying determinants of service quality is considered not to be running optimally; managing customer expectations is also not optimal; managing evidence of service quality is not running optimally. Meanwhile, educating customers about services is considered to be running optimally. Developing a culture of quality is also optimal. Creating service automation (automating quality) is considered to be running optimally. Following up on services is also considered optimal. However, developing service information systems has not been optimal. It can be seen that the strategy to improve service quality is quite optimal, with 4 dimensions considered optimal and 4 other dimensions not running optimally.
Co-Authors Muhammad Akbar Putra Handoyo