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All Journal Al-Maqashid: Journal of Economics and Islamic Business Ummul Qura : Jurnal Ilmiah Institut Pesantren Sunan Drajat (INSUD) Lamongan Al-Muzdahir: Jurnal Ekonomi Syariah
Dymas Yulia Putri Kusumaningtyas
Institut Pesantren Sunan Drajat Lamongan, Indonesia
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics

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PROBLEMATIKA MODEL PERENCANAAN PEMBANGUNAN NASIONAL PASCA-AMANDEMEN UNDANG-UNDANG DASAR NEGARA Dymas Yulia Putri Kusumaningtyas
Ummul Qura Jurnal Institut Pesantren Sunan Drajat (INSUD) Lamongan Vol. 11 No. 1 (2018): Ummul Qura : Jurnal Ilmiah Institut Pesantren Sunan Drajat (INSUD) Lamongan
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.865 KB) | DOI: 10.55352/uq.v11i1.424

Abstract

Sepanjang sejarah ketatanegaraan modern Republik Indonesia sejak periode sebelum amandemen Undang-undang Dasar Tahun 1945 hingga pasca-amandemen, Indonesia mempunyai 2 (dua) model perencanaan pembangunan nasional, yakni yang dikenal dengan nama Garis-garis Besar Haluan Negara (GBHN) dan Rencana Pembangunan Jangka Panjang Nasional (RPJPN). GBHN merupakan model perencanaan pembangunan nasional sebelum amandemen UUD 1945 sedangkan RPJPN merupakan model perencanaan pembangunan nasional pengganti GBHN setelah dihapuskannya kewenangan MPR dalam menetapkan garis-garis besar haluan negara pasca-amandemen UUD 1945. Permasalahan inkonsistensi dan diskontinuitas rencana pembangunan nasional yang termuat dalam RPJPN beserta aturan turunanya memunculkan banyaknya wacana untuk menetapkan kembali GBHN yang dinilai lebih pantas menjadi pedoman rencana pembangunan nasional Indonesia. Pendekatan komparasi antara kedua model perencanaan pembangunan nasional tersebut memberikan konklusi bahwasannya RPJPN yang berkekuatan hukum sebagai Undang-undang (UU) tidaknya cukup kuat untuk menggantikan GBHN yang status yuridisnya berbentuk TAP MPR
Strategi Islamic Marketing dalam Meningkatkan Penjualan Usaha Pancake Durian Tri Putri di Desa Payaman Kecamatan Solokuro Kabupaten Lamongan Faizatul Umroh; Dymas Yulia Putri Kusumaningtyas
Al-Muzdahir : Jurnal Ekonomi Syariah Vol. 3 No. 1 (2021): Januari : Al-Muzdahir : Jurnal Ekonomi Syariah
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/ekis.v3i1.357

Abstract

Tri Putri Durian Pancakes in Payaman Village are Home Industry. Tri Putri Durian Pancake products are currently in great demand by the public, especially among young people, this is shown by the Tri Putri Durian Pancake Marketing which has now expanded in several cities, including Lamongan City, to other cities such as Surabaya, Gresik, and Tuban. The location of Tri Putri Durian Pencake is in Payaman Village, Solokuro District, Lamongan Regency.This study aims to answer, describe, and analyze the formulation of the problem, namely how marketing is used for Tri Putri Durian Pancakes in Payaman Village, Solokuro District, Lamongan Regency and How is the Islamic marketing strategy in increasing sales of Tri Putri Durian Pancakes in Payaman Village, Solokuro District, Lamongan Regency. . The method used in this research is descriptive qualitative research method. The data collection technique of the researcher used the method of observation, interviews and documentation.The results of this study concluded that First Tri Putri Durian Pancakes in Payaman Village had implemented a 7P marketing mix strategy, namely product, price, promotion, place, people, process, and physical evidence that were able to increase sales at Tri Putri Durian Pancakes in Payaman Village. The marketing mix strategy that has been implemented by Pancake Durian Tri Putri in an effort to increase sales has also been carried out properly and correctly and in accordance with existing theory. The two Islamic Marketing Strategies in Tri Putri Durian Pencake Payaman Village viewed from the perspective of Islamic Economics it can be seen that the strategy used by Tri Putri Durian Pencake Payaman Village is in accordance with Islamic marketing theory such as: Theitis (robbaniyah) religious marketing, Ethical (akhlaqiyyah) Prioritizing moral issues (moral, ethical), realistic (al waqiiyah) being a flexible marketer, and humanistic (al insaniyyah) is a human trait. By implementing these Islamic Marketing strategies, it is hoped that the sales of Durian Pancake products carried out by Tri Putri Durian Pencakes in Payaman Village will experience success both in this world and in the hereafter
Pengaruh Kualitas Produk dan Promosi dalam Meningkatkan Volume Penjualan Mi Lidi (Studi di UD NNR Jaya Desa Sumuragung, Kecamatan Baureno, Kabupaten Bojonegoro) Linda Widiawati; Akhmad Sirojuddin Munir; Dymas Yulia Putri Kusumaningtyas
Al-Muzdahir : Jurnal Ekonomi Syariah Vol. 1 No. 2 (2019): Juli : Al-Muzdahir : Jurnal Ekonomi Syariah
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.701 KB) | DOI: 10.55352/ekis.v1i2.373

Abstract

UD NNR Jaya is one of the snack food businesses that produces Mie sticks in Sumuragung Village, With many competitors engaged in the food sector, it is hoped that UD NNR Jaya can continue to increase the sales volume of its products to be able to maintain its trading business position in the midst of society in an era of business competition getting tighter. This is because each company will try to differentiate and provide added value to the products on offer. Among the factors that affect sales volume are product quality and promotion. The purpose of this study was to determine whether product quality had an effect on the sales volume of UD NNR Jaya stick noodles, and whether promotion had an effect on the sales volume of UD NNR Jaya stick noodles. The author uses quantitative research in this study. Samples were taken from 96 consumers of UD NNR Jaya. The method of data collection in this study is primary or directly from the questionnaire. Data analysis techniques in this study are validity test, reliability test, and hypothesis testing. The hypothesis test used in this study is the t test, and the (R2) test. The results of this study concluded that the value of tcount for variable X was 1.095 while ttable was 1.985, so tcount (1.095) < ttable (1.985), then the quality of the product partially had no effect on the sales volume of UD NNR Jaya stick noodles. And the value of tcount for variable X is -0.010, while ttable is 1.985, then tcount (-0.010) < ttable (1.985). So the promotion partially has no effect on the sales volume of UD NNR Jaya stick noodles.
OPTIMALISASI POTENSI PARIWISATA DAERAH DENGAN PENGUATAN ATURAN TENTANG DESA WISATA DI KABUPATEN LAMONGAN Dymas Yulia Putri Kusumaningtyas; Akhmad Sirojudin Munir
Al-Maqashid: Journal of Economics and Islamic Business Vol. 2 No. 1 (2022): April: Al-Maqashid : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/maqashid.v2i1.262

Abstract

Latar belakang wilayah Kabupaten Lamongan yang mempunyai potensipariwisata di sektor alam (bahari, pegunungan kapur, dan kehutanan), religi, budaya danletaknya yang menjadi daerah hilir tiga (3) sungai besar di Indonesia menjadikannya salahsatu daerah destinasi wisata di provinsi Jawa Timur. Potensi ekonomi tersebutberiringan dengan potensi permasalahan yang muncul (reklamasi berlebihan,pelanggaran tata ruang, dll) sehingga memerlukan aturan daerah Kabupaten Lamongan,agar pemanfaatannya bisa dirasakan secara berkelanjutan, terlebih semakin diperkuatnyapemerintahan terkecil di Indonesia, Pemerintahan Desa, dengan adanya alokasi danadesa yang berasal dari APBN (Anggaran Pendapatan dan Belanja Negara). Banyaknyaobjek pariwisata di pedesaan yang menjadi icon desa atau disebut sebagai desa wisatatanpa adanya aturan daerah kabupaten Lamongan, menjadikan fungsi danpelaksanaanya kurang optimal. Penulis menggunakan pendekatan yuridis normativeuntuk mengkaji aturan-aturan hukum terkait dengan desa wisata, baik tentang asas,tujuan dan fungsi kepariwisataan, sasaran strategis, penetapan, pengajuan, kemitraan danpengawasannya.
Co-Authors Akhmad Sirojuddin Munir Akhmad Sirojudin Munir Faizatul Umroh Linda Widiawati