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All Journal Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmu Komunikasi
Ayu Oktaviani
Universitas Teknologi Digital
Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Peranan Media Sosial Facebook dalam Meningkatkan Komunikasi Pemasaran di Era Digital Ayu Oktaviani; Anwar Maulana; Ricky Firmansyah
MUKASI: Jurnal Ilmu Komunikasi Vol. 2 No. 2 (2023): Mei 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v2i2.1592

Abstract

In the digital era, communication and information technology are increasingly developing which allows digital development to progress very rapidly by developing technology. Making communication in marketing more effective. Therefore, marketing communication is a facility used by entrepreneurs to influence consumers' increase in the product or brand offered directly or indirectly and becomes a statement about the product or brand. In addition, in marketing marketing communications are needed to foster buyer understanding of the goods offered, to increase sales results, and to make goods sell quickly. Therefore, this research aims to understand the role of Facebook social media in marketing communications in the current digital era. The method used in this research is qualitative with analysis and approaches to obtain data information. The results obtained in this study are that Facebook social media plays an important role for communication in the current digital era, this is due to the wide reach that is obtained and the many features that facilitate sales so that marketing carried out by people can be effective and quickly reach their target market.
PENGARUH FINANCIAL TECHNOLOGY DAN FINANCIAL LITERACY TERHADAP MINAT INVESTASI MAHASISWA UNIVERSITAS TEKNOLOGI DIGITAL Dian Anita; Ayu Oktaviani
Procuratio : Jurnal Ilmiah Manajemen Vol 13 No 3 (2025): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v13i3.5016

Abstract

Growing interest in investing, particularly among students, is influencediby the advancement ofifinancial technology andia high degree ofifinancial knowledge. Using a case study of students at the Digital Technology University, this studyiattempts to examine howIfinancial technologyiand financial literacy affectistudents' interest in investing. Students who have heard of or used fintech services are given questionnaires as part of this study's quantitative descriptive methodology. The Slovin formula is utilized to determine the number of respondents. To ascertainithe impactiof each independent variable (financialitechnology and financial literacy) on the dependent variable (investment interest), theicollected dataiwere subjected to multiple lineariregression analysis. Theistudy's findings demonstrate thatistudents' interest in investing is positivelyiand significantlyiimpacted by financial technology, with theisimplicity of use and innovation of digital financial services boosting students' motivation to make investments. Furthermore, a greater comprehension of the advantages and disadvantages of investing is facilitated by a higher degree of financial literacy, which in turn promotes more logical investment choices. Meningkatnya minat berinvestasi, khususnya di kalangan mahasiswa, dipengaruhi oleh kemajuan teknologi finansial dan tingginya tingkat pengetahuan finansial. Dengan menggunakan studi kasus mahasiswa di Universitas Teknologi Digital, penelitian ini berupaya untuk meneliti bagaimana teknologi finansial daniliterasi keuangan memengaruhi minatimahasiswa untukiberinvestasi. Mahasiswa yang pernah mendengar atau menggunakan layanan fintech diberikan kuesioner sebagai bagian dari metodologi deskriptif kuantitatif penelitian ini. Rumus Slovin digunakan untuk menentukan jumlah responden. Untuk memastikan dampak dari setiap variabel independen (teknologi finansial dan literasiikeuangan) terhadap variabel dependen (minatiinvestasi), data yangiterkumpul dikenakan analisis regresiilinear berganda. Temuanipenelitian menunjukkanibahwa minatimahasiswa untukiberinvestasi dipengaruhi secara positif dan signifikan oleh teknologi finansial, dengan kemudahan penggunaan dan inovasi layanan keuangan digital yang meningkatkan motivasi mahasiswa untuk melakukan investasi. Lebih jauh, pemahaman yang lebih besar tentang keuntungan dan kerugian berinvestasi difasilitasi oleh tingkat literasi keuangan yangilebih tinggi, yangipada gilirannya mendorong pilihan investasiiyang lebihilogis.
Co-Authors Anwar Maulana Dian Anita Ricky Firmansyah