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Hartini Prasetyo Wulandari
Isti Ekatana Upaweda College of Economics Yogyakarta
Religion Humanities Chemistry Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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Competition Analysis of Primagama Yogyakarta Tutoring Institute Hartini Prasetyo Wulandari
Journal of Social Science Vol. 4 No. 3 (2023): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v4i3.592

Abstract

One thing that makes this research necessary is that in the midst of this increasingly fierce competition, in addition to always realizing the motto of its vision, and mission, Primagama Education Institution has also set a target that by 2006 Primagama must have been present in all capitals / districts / cities / sub-districts throughout Indonesia. In addition, Primagama must also always maintain an average turnover growth every year of around 35% compared to the previous year. This research was conducted at the Primagama Educational Institute Jogjakarta to determine the preparation of competitive advantage strategies used in facing competition and achieving targets that have been set in each period. The data collection method is carried out face-to-face with managers and field heads to obtain field data or primary data by providing a list of questions (questionnaires). Conclusions that can be drawn from the market growth strategy / tutoring products applied to increase market share by the Primagama Jogjakarta Education institution include: Judging from the results of the SWOT analysis, internal factors that are strengths for the Primagama Jogjakarta Education Institute.
The Influence of Service Quality and Brand Image on Mixue Purchase Decisions in Yogyakarta Hartini Prasetyo Wulandari; Yoman Zending Nabutaek
Journal of Social Science Vol. 4 No. 5 (2023): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v4i5.707

Abstract

In this study, it was found that service quality and brand image both exert a positive and significant influence on the purchasing decisions of Mixue products in Yogyakarta. Furthermore, when analyzed together, service quality and brand image collectively hold a significant sway over Mixue purchasing decisions within the city. The research results align with prior studies in the field, emphasizing the importance of service quality as a dynamic factor that can meet or exceed customer expectations. Moreover, brand image plays a crucial role in consumer decision-making, as it reflects the associations and perceptions consumers have about a particular brand. The consistency of these findings across various studies underscores their relevance and applicability in real-world marketing scenarios. These insights are valuable for businesses, especially those in the culinary industry, as they highlight the significance of offering high-quality service and building a strong brand image to attract and retain customers. Understanding the interplay between service quality, brand image, and purchasing decisions can aid businesses in developing effective marketing strategies to thrive in a competitive marketplace. In conclusion, this research contributes to the body of knowledge in marketing management and provides practical guidance for businesses aiming to navigate the ever-changing landscape of consumer behavior. By adapting to these insights, companies can position themselves strategically to succeed in the market and win the competition.
Competition Analysis of Primagama Yogyakarta Tutoring Institute Hartini Prasetyo Wulandari
Journal of Social Science Vol. 4 No. 3 (2023): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v4i3.592

Abstract

One thing that makes this research necessary is that in the midst of this increasingly fierce competition, in addition to always realizing the motto of its vision, and mission, Primagama Education Institution has also set a target that by 2006 Primagama must have been present in all capitals / districts / cities / sub-districts throughout Indonesia. In addition, Primagama must also always maintain an average turnover growth every year of around 35% compared to the previous year. This research was conducted at the Primagama Educational Institute Jogjakarta to determine the preparation of competitive advantage strategies used in facing competition and achieving targets that have been set in each period. The data collection method is carried out face-to-face with managers and field heads to obtain field data or primary data by providing a list of questions (questionnaires). Conclusions that can be drawn from the market growth strategy / tutoring products applied to increase market share by the Primagama Jogjakarta Education institution include: Judging from the results of the SWOT analysis, internal factors that are strengths for the Primagama Jogjakarta Education Institute.
The Influence of Service Quality and Brand Image on Mixue Purchase Decisions in Yogyakarta Hartini Prasetyo Wulandari; Yoman Zending Nabutaek
Journal of Social Science Vol. 4 No. 5 (2023): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v4i5.707

Abstract

In this study, it was found that service quality and brand image both exert a positive and significant influence on the purchasing decisions of Mixue products in Yogyakarta. Furthermore, when analyzed together, service quality and brand image collectively hold a significant sway over Mixue purchasing decisions within the city. The research results align with prior studies in the field, emphasizing the importance of service quality as a dynamic factor that can meet or exceed customer expectations. Moreover, brand image plays a crucial role in consumer decision-making, as it reflects the associations and perceptions consumers have about a particular brand. The consistency of these findings across various studies underscores their relevance and applicability in real-world marketing scenarios. These insights are valuable for businesses, especially those in the culinary industry, as they highlight the significance of offering high-quality service and building a strong brand image to attract and retain customers. Understanding the interplay between service quality, brand image, and purchasing decisions can aid businesses in developing effective marketing strategies to thrive in a competitive marketplace. In conclusion, this research contributes to the body of knowledge in marketing management and provides practical guidance for businesses aiming to navigate the ever-changing landscape of consumer behavior. By adapting to these insights, companies can position themselves strategically to succeed in the market and win the competition.
Co-Authors Yoman Zending Nabutaek