Rani Ika Wijayanti
IAIN Syekh Nurjati Cirebon, Indonesia

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Representasi Kecantikan Perempuan Indonesia Dalam Media Sosial Instagram @Projectpuanid Anggi Yus Susilowati; Rani Ika Wijayanti
Hasanuddin Journal of Sociology VOLUME 4, ISSUE 2, 2022
Publisher : Department of Sociology Faculty of Social and Political Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/hjs.v4i2.26133

Abstract

This study aims to determine the representation of Indonesian female’s beauty in Project Puan. This study uses a qualitative approach with purposive sampling as observation data collection techniques on the @projectpuanid’s Instagram account. The analytical method that used is Roland Barthes' semiotic theory. The results of the study show that this account represents women’s beauty differently as usually shown in media. Female’s beauty according to this account is hers who have diversity in physical form due to different racial factors.