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All Journal Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Jasmani Jasmani
Program Studi Manajemen, Fakultas Ekonomi, Universitas Pamulang, Tangerang Selatan, Banten
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT. SURYA KARYA PRIMA DI JAKARTA Triyadi Triyadi; Udin Ahidin; Jasmani Jasmani
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 3 (2019): Jurnal Jumbo Vol 3 No 3
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.628 KB) | DOI: 10.33772/jumbo.v3i3.11786

Abstract

This study aims to determine the effect of promotion and service quality on customer satisfaction at PT. Surya Karya Prima in Jakarta. The method used was explanatory research with a sample of 100 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study have a significant effect on customer satisfaction by 38.7%, hypothesis testing obtained significance 0,000 <0.05. Service quality has a significant effect on customer satisfaction by 48.5%, the hypothesis test obtained significance 0,000 <0.05. Promotion and quality of service simultaneously have a significant effect on customer satisfaction by 56.0%, hypothesis testing obtained significance 0,000 <0.05.
Co-Authors Triyadi Triyadi Udin Ahidin