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All Journal Sahid Banking Journal Sahid Business Journal: Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah Sahid Empowerment Journal: Jurnal Pengabdian Kepada Masyarakat Manajemen Bisnis Syariah
Bayu Purnama Putra
Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Sahid Bogor
Religion Economics, Econometrics & Finance Education Social Sciences

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ANALISIS PENGARUH RELIGIUSITAS DAN BUDAYA TERHADAP PEMAHAMAN MASYARAKAT MENGENAI SERTIFIKASI PRODUK HALAL DI KECAMATAN PAMIJAHAN DAN KECAMATAN CIBUNGBULANG, KABUPATEN BOGOR Muhamad Syahrulludin; Ermi Suryani; Bayu Purnama Putra
SAHID BUSINESS JOURNAL Vol 2 No 01 (2022): Oktober 2022
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/sahidbusinessjournal.v2i01.78

Abstract

Information circulating about halal certification for products can change the pattern of purchasing activities of the public, who initially did not really care about products labeled halal to care about the importance of products labeled halal. The purpose of this study was to determine the effect of religiosity and culture on people's understanding of halal product certification. This type of research is quantitative. The analytical method used is multiple linear regression analysis using SPSS version 25. The results of this study indicate that religiosity and culture together have a real and positive influence on people's understanding of halal product certification. This is reflected in research that is located in Pamijahan District and Cibungbulang District, Bogor Regency. Increasing the understanding of religiosity and culture in the community can encourage an increase in the development of understanding of halal product certification in the community.
PERSEPSI DAN PERILAKU MASYARAKAT TERHADAP PRODUK HALAL KOSMETIK WARDAH DI KECAMATAN LEUWILIANG DAN KECAMATAN LEUWISADENG, KABUPATEN BOGOR Siti Fauziah; Rully Trihantana; Bayu Purnama Putra
SAHID BUSINESS JOURNAL Vol 2 No 01 (2022): Oktober 2022
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/sahidbusinessjournal.v2i01.79

Abstract

This study aims to determine the influence, and the relationship between people's perceptions and behavior towards Wardah's halal cosmetic products in Leuwiliang and Leuwisadeng Districts, Bogor Regency. This research is a quantitative research. The population in this study were users of wardah cosmetic products in Leuwiliang and Leuwisadeng Districts, Bogor Regency. Sampling using purposive random sampling technique. Data analysis techniques using descriptive analysis and inference analysis. The steps to prove the hypothesis in this study used multiple linear regression analysis, Simultaneous (F Statistical Test), Partial (t Statistical Test) and Chi Square Test. Based on the results of this study, people's perceptions and behavior simultaneously have a significant effect on Wardah's halal cosmetic products in Leuwiliang District and Leuwisadeng District, Bogor Regency. In addition, that between gender, age, use of more than one product, has nothing to do with people's perceptions and behavior towards Wardah's halal cosmetic products.
PERLINDUNGAN HAK KEKAYAAN INTELEKTUAL (HKI) USAHA MIKRO KECIL MENENGAH (UMKM) DI KABUPATEN BOGOR DITINJAU DARI SUDUT PANDANG SYARIAH Fitri Aulia; Ermi Suryani; Bayu Purnama Putra
SAHID BUSINESS JOURNAL Vol 2 No 01 (2022): Oktober 2022
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/sahidbusinessjournal.v2i01.86

Abstract

Optimalization of Intellectual Property Rights (HKI) protection for Small and Medium Micro Enterprises (MSMEs) in Bogor Regency is not yet optimal. This can be seen from the large number of plagiarism practices (plagiarism) on MSME products. In addition, there are still many MSMEs that do not know the importance of IPR protection for the continuity of their business. IPR protection is very important for MSMEs to avoid plagiarism. That way, MSMEs can be protected in producing quality products and can compete in the global market. In this way, MSME product brands in Bogor Regency will be more well-known. This study aims to analyze IPR protection for MSMEs, especially in Bogor Regency. In addition, a review was carried out from a sharia point of view. This research is a qualitative research with data collection carried out through observation, interviews, especially with the Department of Trade and Industry of the Bogor Regency Government, with the Industrial Supervisory Section, and document studies. The results of the study show that the efforts of the Trade and Industry Office of the Bogor Regency Government in protecting IPR for MSMEs, are carried out through IPR Socialization and Assistance Process, also guided by the Ministry of Law and Human Rights of the central government or its representatives in West Java Province. No matter what these efforts are, there are always problems with the protection of IPR for MSMEs in Bogor Regency.
Co-Authors Andriyansyah Ermi Suryani Ermi Suryani Fitri Aulia Mohammad Algifari Muhamad Syahrulludin Rendi Sugiarto Rully Trihantana Siti Evi Alfiah Siti Fauziah Tri Aditya Putra Tubagus Rifqy Thantawi