PERSEPSI DAN PERILAKU MASYARAKAT TERHADAP PRODUK HALAL KOSMETIK WARDAH DI KECAMATAN LEUWILIANG DAN KECAMATAN LEUWISADENG, KABUPATEN BOGOR

Siti Fauziah (Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Sahid Bogor)
Rully Trihantana (Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Sahid Bogor)
Bayu Purnama Putra (Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Sahid Bogor)

Sahid Business Journal: Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah
Vol 2 No 01 (2022): Oktober 2022

This study aims to determine the influence, and the relationship between people's perceptions and behavior towards Wardah's halal cosmetic products in Leuwiliang and Leuwisadeng Districts, Bogor Regency. This research is a quantitative research. The population in this study were users of wardah cosmetic products in Leuwiliang and Leuwisadeng Districts, Bogor Regency. Sampling using purposive random sampling technique. Data analysis techniques using descriptive analysis and inference analysis. The steps to prove the hypothesis in this study used multiple linear regression analysis, Simultaneous (F Statistical Test), Partial (t Statistical Test) and Chi Square Test. Based on the results of this study, people's perceptions and behavior simultaneously have a significant effect on Wardah's halal cosmetic products in Leuwiliang District and Leuwisadeng District, Bogor Regency. In addition, that between gender, age, use of more than one product, has nothing to do with people's perceptions and behavior towards Wardah's halal cosmetic products.