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Muhammad Aqsa

Magister Manajemen, Universitas Muhammadiyah Palopo

Author-ID : 6109853

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Articles

PENGARUH STRATEGI PEMASARAN 7P TERHADAP KINERJA PERUSAHAAN PADA PT. TELKOM CABANG PALOPO M Risal; Muhammad Aqsa
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 3 (2019): Jurnal Jumbo Vol 3 No 3
Publisher : Pascasarjana Universitas Halu Oleo

This study aims to determine the effect of marketing mix (7P) partially on company performance at PT. Telkom Palopo Branch, as well as to analyze the effect of marketing mix (7P) simultaneously on the company's performance of PT. Telkom Palopo Branch.Based on the analysis using Smart PLS, the following analysis results are obtained: Adjust R square value of 0.179 or 179%, which means the relationship between products, prices, places, promotions, employees, processes and physical facilities affect the performance of the company PT. Telkom Palopo Branch has a strong relationship, while the Adjusted R Square value of 0.116 or 116% results of sales volume is influenced by products, prices, places, promotions, employees, processes and physical facilities. The results of the F test analysis showed that the Fcount value of 3.265 was greater than that of Ft. 2.111, so that simultaneously the seven marketing strategy variables namely product, price, place, promotion, employees, processes and physical facilities significantly influenced the company's performance.The results of the t-test analysis showed that of the seven marketing strategy variables namely product, price, place, promotion, employees, physical processes and facilities, only the price variable and physical facilities had a significant effect on company performance.

DAMPAK KREDIBILITAS PERUSAHAAN DAN PUBLIK FIGUR DALAM PERIKLANAN TERHADAP MINAT BELI YANG DIMEDIASI OLEH SIKAP KONSUMEN SERTA CITRA MEREK Muhammad Aqsa; M Risal
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 3 (2019): Jurnal Jumbo Vol 3 No 3
Publisher : Pascasarjana Universitas Halu Oleo

The characteristics of public figures in advertising are often the critical success factors in promoting or advertising a product. Recently other factor needs attention is the credibility of the company. The credibility of the company becomes a crucial point that is always problematized by customer. In fact, this credibility is basic of formation the long-term confidence that is proved to be a crucial point in the developing a business. For business growth it is important think for customer to make decision and in a long term it’s become a fundamental think for a customer trust. The purpose of this study was to identify the effects of corporate credibility and characteristics of public figures on advertising toward consumer attitudes and brand image and its impact on consumer purchases intention. The research method used is descriptive and verification. This study surveyed 200 respondents. Analysis using Lisrel 8.7. The results confirmed that the credibility of the company had a strong influence on consumer attitudes toward advertising, brand image and purchase intention while the characteristics of public figures have a strong influence no attitudes toward advertising and brand image but to purchase intention it is weak. The findings indicated that the credibility of the company played an important role in as a stimulus consumer behavior, with in consumer attitudes toward advertising, enhance brand image and purchase intention, either beyond the role is as important as characteristics of public figures as model in the advertisment.

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