Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Osman Lewangka
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Hasanuddin
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS LAYANAN, HARGA, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI LOGAM MULIA PADA PT PEGADAIAN PERSERO CP BARRU Lestari Daswan; Osman Lewangka; Djumidah Maming
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 4, No 2 (2020): Jurnal Jumbo Vol 4 No 2
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (749.41 KB) | DOI: 10.33772/jumbo.v4i2.13798

Abstract

This study aims to determine the Effect of Service Quality, Price, and Trust in Purchasing Decisions Through Interest in Buying Precious Metals at PT Pegadaian Persero CP Barru. The research method used is quantitative research using the survey method. The population in this study was active customers from 2017-2018 who bought precious metals at PT Pegadaian Persero CP Barru. The samples taken in this study were 77 respondents in 3 locations precisely at UPC Palanro, UPC Mangkoso, and UPC Takkalasi. Data collection in this study uses questionnaires, literature studies, and observations. Data analysis techniques use descriptive data analysis techniques hypothesis testing. The results of this study indicate that the results of this study indicate that service quality, price, trust, service quality, price, and trust, have a positive and significant effect on buying interest. The indirect effect of service quality on purchasing decisions through buying interest is smaller than the direct effect of service quality on purchasing decisions. The indirect effect between prices on purchasing decisions through buying interest is smaller than the direct effect of prices on purchasing decisions. The indirect effect between trust in purchasing decisions through buying interest is smaller than the direct influence of trust in purchasing decisions. 
Co-Authors Lestari Daswan Maming, Jumidah