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All Journal Daengku: Journal of Humanities and Social Sciences Innovation
Nurintan Asyiah Siregar
Faculty of Economic and Business, Labuhanbatu University, Rantauprapat, Indonesia
Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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Business Paradigm through Brand Experience as A Business Concept (Case Study on J.CO Suzuya Mall Rantauprapat) Lahmuddin Lahmuddin; Ade Parlaungan Nasution; Nurintan Asyiah Siregar
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 3 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku1664

Abstract

Many franchise businesses at this time became one of the pillars of economic growth in Indonesia. One of these franchise businesses is J.CO. The company owned by Jhonny Andrean was founded in 2003, and has spread throughout Indonesia and even to various countries. J.CO Donuts and Cafe occupies the fourth position in fast food brands in 2021, making J.CO one of the fast-food brands that is quite well known among Indonesians, especially in Labuhanbatu Regency. The purpose of this study is to determine the effect of user experience and brand experience at J. CO Donuts outlets on repurchase intention. CO Donuts outlets on repurchase interest experienced by consumers in Labuhanbatu Regency, and through this study want to know the marketing concept applied by J.CO so that it becomes a well-known fast food company in Indonesia, especially in Labuhanbatu Regency. This type of research is an associative type of research with the approach used is a quantitative approach. The population used in this study were consumers and customers of J.CO at Suzuya Mall Rantauprapat with a purposive random sampling sample. The results showed that user experience had an insignificant effect on repurchase interest, and brand experience had a positive and significant effect on repurchase interest in J.CO products at Suzuya Mall Rantauprapat.
Analysis of Taste Image, Lifestyle, Word of Mouth, and Price on Interest to Buy the Electric Cigarette (VAPE) in the Millenial Generation in Panggkatan Village Trisna Dianti; Bayu Eko Broto; Nurintan Asyiah Siregar
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 3 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku1668

Abstract

This study aims to determine the effect of Taste Image, Lifestyle, word of mouth and price on interest in buying elektric cigarettes (Vape) in the millennial generation in Pangkatan Village. This type of research is explanatory research which explains the effect of one variabel on another through hypothesis testing. This study used a sample of 100 respondents are the millennial generation of pangkatan village who have used and known about electric cigarettes. This study used a sampling technique with a non-probability sampling method. Hypothesis testing is done by looking at the probability values and t-statistics. Data analysis used the statistical package for social sciences (SPSS) and assisted with SPSS 20 software. The results of this study show that simultaneously taste, lifestyle, word of mouth and price influence purchase intention with a significant value.
Co-Authors Ade Parlaungan Nasution, Ade Parlaungan Bayu Eko Broto Lahmuddin Lahmuddin Trisna Dianti