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All Journal ABDIMAS SILIWANGI Jurnal Informatika Ekonomi Bisnis
Mario Rinaldi
Universitas Widyatama
Arts Humanities Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Perancangan Brand Identity Bandung Communication and Community (Bdgcom_Unity) Mario Rinaldi; Annisa Bela Pertiwi; I Gede Nyoman Wisnu Satyadharma
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.749

Abstract

Brand identity is an important aspect in the world of business and marketing. A strong brand identity can help a company differentiate itself from competitors, create an emotional connection with customers, and influence their perception of the products or services offered. In the current era of globalization and digitalization, brand identity is becoming increasingly relevant to gain customer attention and loyalty. This research was conducted to explain; (1) Providing a strong brand identity can provide a significant competitive advantage. Companies with a cohesive and positive brand identity tend to be more successful in retaining customers, attracting new customers, and maintaining their market share. (2) Knowing brand identity can help understand the relationship between strong brand identity and customer loyalty. Customers who feel emotionally connected to a brand are more likely to remain loyal and contribute to a company's long-term revenue; (3) knowing brand identity can also play an important role in company growth. With a strong brand, companies can more easily expand their products or services into new markets and attract investors or potential business partners. Data collection techniques focus on initial surveys, determining the problem formulation, determining research methods, processing and analyzing data, and creating a final report. The results of research on brand identity design for a company include visual communications such as logos, colors and graphic designs, as well as brand narratives in marketing messages, all of which contribute to brand identity. It is hoped that the findings of this research can provide recommendations that logos are very important in building a brand's identity.
Pembuatan desain baligo zero waste sebagai media edukasi pengelolaan sampah di Sektor 6 Citarum Annisa Bela Pertiwi; Rudy Farid; Budiman Budiman; Muhammad Firdaus; Mario Rinaldi
Abdimas Siliwangi Vol. 7 No. 2 (2024): Juni 2024
Publisher : IKIP SILIWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/as.v7i2.23051

Abstract

Pencemaran lingkungan di Sektor 6 Citarum Harum, Kecamatan Baleendah, Kabupaten Bandung, yang utamanya disebabkan oleh sampah plastik, menjadi isu kritis yang mendesak untuk ditangani. Penelitian ini bertujuan untuk mengembangkan dan mengevaluasi efektivitas desain baligo (banner besar) zero waste sebagai media edukasi pengelolaan sampah. Metode yang digunakan meliputi perancangan visual yang menarik dengan gambar yang menyentuh tentang dampak limbah, slogan yang memotivasi, serta instruksi konkret terkait pengelolaan limbah. Warna alami seperti hijau, biru, dan coklat dominan digunakan untuk mendukung pesan ramah lingkungan. Hasil penelitian menunjukkan bahwa desain baligo zero waste sangat efektif dalam mengedukasi tamu yang berkunjung dari berbagai lembaga, universitas, peneliti, dan dinas sosial, yang ingin mempelajari proses zero waste di area tersebut. Baligo ini juga menjadi populer sebagai latar foto bersama, yang menambah interaksi dan penyebaran pesan tentang keberlanjutan. Temuan ini mengindikasikan bahwa desain baligo zero waste memiliki potensi besar sebagai strategi komunikasi yang efektif dalam mempromosikan gaya hidup berkelanjutan dan pengelolaan sampah di masyarakat.
Co-Authors Annisa Bela Pertiwi Budiman Budiman I Gede Nyoman Wisnu Satyadharma Muhammad Firdaus Rudy Farid