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All Journal Jurnal Pendidikan Tata Niaga (JPTN)
Saint Seiya Ardhana Putri
Universitas Negeri Surabaya
Economics, Econometrics & Finance Education Social Sciences

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Indonesia Maulana Rifky Stansyah; Rahma Choirunnisa; Muhammad Tegar; Saint Seiya Ardhana Putri
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 1 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.122 KB) | DOI: 10.26740/jptn.v11n1.p43-49

Abstract

The purpose of this research is to analyze and discuss the influence of consumer buying interest on the purchase of food and beverages through the Go Food application. This research is a causal research, that kind of research that is analyzed quantitatively. This research uses two data, namely primary data obtained from the results of questionnaire answers as many as 30 respondents and secondary data obtained from literature books, journals, scientific articles, and news articles related to the topic of discussion. The analysis technique used in this research is simple linear regression with the help of SPSS 23 software. The results show that there is a positive and significant influence on consumer buying interest in food and beverage purchasing decisions in the Go Food application.
Co-Authors Maulana Rifky Stansyah Muhammad Tegar Rahma Choirunnisa