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All Journal Return : Study of Management, Economic and Bussines
Bagus Putu Ardha Krishna Putra
Faculty of Management Postgraduate, National University of Education Denpasar, Bali, Indonesia
Economics, Econometrics & Finance

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Assessing PT. Bithouse's Priority Strategy In Achieving The Artificial Intelligence Market Bagus Putu Ardha Krishna Putra; Nyoman Sri Subawa
Return : Study of Management, Economic and Bussines Vol. 2 No. 5 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i05.99

Abstract

This research paper aims to explore the managerial strategies adopted by PT. Bithouse, an IT consulting company specializing in AI application development, penetrates the artificial intelligence market in Indonesia. The study employs a qualitative research method to gain in-depth insights into the strategic approaches used by PT. Bithouse. Through interviews, observations, and document analysis, the research seeks to provide a comprehensive understanding of the company's management practices, decision-making processes, and adaptation strategies in the rapidly evolving AI landscape. The findings of this research can contribute to the knowledge and understanding of effective managerial strategies for AI-focused companies operating in emerging markets like Indonesia.
Co-Authors Nyoman Sri Subawa