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This Author published in this journals
All Journal East Asian Journal of Multidisciplinary Research (EAJMR)
Nina Isabel Bautista
University of Santo Tomas (UST)
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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Beauty Goes Green: Effects of Eco-Label and Price Sensitivity on Filipino Gen X and Z’s Sustainable Purchasing Behaviour Nina Isabel Bautista; Jillian Shamira Palmiano; Alyanna Raiza Reyes; Ysabel Maria Louise San Juan; Antonio Etrata Jr.
East Asian Journal of Multidisciplinary Research Vol. 2 No. 5 (2023): May, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i5.3911

Abstract

Several companies have adopted sustainability as a business approach to protect the social, ecological, and economic environments. This study aims to determine the influence of eco label and price sensitivity on green purchasing behavior of Filipino Gen X and Z consumers and to identify their perception towards them. An online questionnaire was distributed to 385 respondents, and the data gathered for this quantitative study were analyzed through descriptive statistics, t-test, and multiple linear regression. Results show that only price sensitivity significantly affects the purchasing behavior of Gen X. While both eco-label and price sensitivity significantly affects Gen Z’s purchasing behavior. Moreover, the presence of an eco-label influences their buying behavior since they are more knowledgeable of its relevance in products. 
Co-Authors Alyanna Raiza Reyes Antonio Etrata Jr. Jillian Shamira Palmiano Ysabel Maria Louise San Juan