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All Journal Indonesian Marketing Journal
Kurnia Hotmaida Sianturi
Universitas Pelita Harapan
Social Sciences

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THE EFFECT OF CORPORATE IMAGE AND PRICE FAIRNESS ON GOJEK USER LOYALTY AND SATISFACTION Dinda Anisa Meldya Salsabila; Felicia Immanuela; Kurnia Hotmaida Sianturi; Yohanes Farrell Pamungkas
Indonesian Marketing Journal Vol. 2, No. 2, September 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v2i2.6761

Abstract

This study aims to realize the influence of tariffs, and company image related to customer loyalty of online-based public transportation services to Gojek customers. The process model used during this research is the perception of causality and the perception of causality and the number of respondents in this study is 120 respondents. In research conducted based on perceived causality (perceived causality) according to a partial way a significant effect on customer loyalty. The results of this study prove that the company's image affects customer satisfaction and customer loyalty, therefore it affects positively on the fairness of a price.
Co-Authors Dinda Anisa Meldya Salsabila Felicia Immanuela Yohanes Farrell Pamungkas