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All Journal Indonesian Marketing Journal
Trifena Ferren Tiwow
Universitas Pelita Harapan
Social Sciences

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THE INFLUENCE OF BRANDING CREDIBILITY ON WORD OF MOUTH THROUGH CUSTOMER SATISFACTION AND CUSTOMER SATISFACTION AND CUSTOMER LOYALTY AT INDOMARET SURABAYA SUPERMARKET Angelina Gayatri; Elyzabet Gultom; Imelda Fransisca; Trifena Ferren Tiwow
Indonesian Marketing Journal Vol. 2, No. 2, September 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v2i2.6852

Abstract

This article provides analysis for retail developments to retain customers and acquire new customers, rapid business development, and tight business development can affect certain variables. The method used is the brand credibility method by creating satisfaction and loyalty to a word of mouth that can have a positive impact on customers and businesspeople. The research approach used is the technical research of Indomaret Swalayan respondents by means of an approach between customers as consumer actors.
Co-Authors Angelina Gayatri Elyzabet Gultom Imelda Fransisca