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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Journal of Management and Bussines (JOMB) Jurnal Fokus Manajemen
Yadi Ernawadi
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Jenderal Achmad Yani
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Journal : Journal of Economic, Bussines and Accounting (COSTING)

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Sensory And Affective As Antecedents Repurchase Intention Of Pucuk Harum Tea Customers In Cimahi Ariq Nasharullah; Yadi Ernawadi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11490

Abstract

This research examines the factors that influence the repurchase intention of Pucuk Harum Tea consumers in Cimahi. One hundred twenty respondents who had experience consuming Pucuk Harum Tea were involved as primary data sources in this research. A cross-sectional method was used to collect data. Meanwhile, the research instrument in the form of a questionnaire has been declared to have passed the convergent validity, discriminant validity, and composite reliability tests. The data analysis technique used is structural equation modelling (SEM) using the Smart-PLS version 3.0 tool. For the seven proposed research hypotheses, five are supported by empirical data. The findings of this study show that sensory has a direct effect on repurchase intention. Meanwhile, affective influence both directly and indirectly on repurchase intention. It is hoped that the results of this research will provide benefits for further study and the objects being assessed regarding designing strategies relevant to improving the quality of sensory and affective attributes. Future researchers are advised to explore other factors that can influence repurchase intention.
Pengaruh Perceived Value Terhadap Behavioral Intention Melalui Customer Engagement Dan Customer Satisfaction Dreamland Waterpark Ajibarang Silvia Yunita Putri; Yadi Ernawadi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11982

Abstract

Tujuan penelitian ini adalah menguji pengaruh perceived value terhadap behavioral intention melalui customer engagement dan customer satisfaction Dreamland Waterpark Ajibarang. Sebanyak 140 responden yang berpengalaman mengunjungi Dreamland Waterpark Ajibarang berpartisipasi dalam penelitian ini. Metode cross-sectional digunakan dalam pengumpulan data. Instrumen penelitian telah dinyatakan lulus uji validitas dan reliabilitas. Teknik analisis data yang digunakan adalah structural equation modelling (SEM) dengan menggunakan bantuan Smart-PLS versi 3.0. Seluruh hipotesis penelitian yang diusulkan didukung oleh data empiris. Hasil penelitian menunjukkan bahwa perceived value berpengaruh positif terhadap behavioral intention melalui customer engagement dan customer satisfaction. Penambahan variabel customer engagement sebagai anteseden dari behavioral intention merupakan pengembangan dari model konseptual pada penelitian sebelumnya.
Pengaruh Tourism Destination Image Terhadap Behavioral Intention Melalui Environmental Attitude, Subjective Norm Dan Perceived Behavioral Control Wisatawan Pantai Pandansari Wulandari Hartana Mukti; Yadi Ernawadi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11983

Abstract

Tujuan penelitian ini adalah menguji pengaruh tourism destination image terhadap behavioral intention melalui environmental attitude, subjective norm dan perceived behavioral control wisatawan Pantai Pandansari. Sebanyak 100 responden yang berpengalaman mengunjungi Pantai Pandansari berpartisipasi dalam penelitian ini. Metode cross-sectional digunakan untuk mengumpulkan data. Instrumen penelitian telah dinyatakan lulus uji validitas dan reliabilitas. Teknik analisis data yang digunakan adalah structural equation modelling (SEM) dengan menggunakan bantuan Smart-PLS versi 3.0. Seluruh hipotesis penelitian yang diusulkan didukung oleh data empiris. Hasil penelitian menunjukkan bahwa tourism destination image berpengaruh positif terhadap behavioral intention melalui environmental attitude, subjective norm dan perceived behavioral control. Penambahan variabel environmental attitude sebagai pengganti variabel attitude merupakan pengembangan yang membedakan dari model konseptual pada penelitian sebelumnya.
Pengaruh Residents’ Perception Terhadap Civic Virtue Melalui Affective Commitment Warga Jakarta Sarah Ayu Anggita Novita Sari; Yadi Ernawadi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12027

Abstract

Tujuan penelitian ini adalah menguji pengaruh resident perception terhadap civic virtue melalui ecoeconomic perception, cultural perception, environmental perception melalui affective commitment warga Jakarta. Sebanyak 103 responden warga Jakarta berpartisipasi dalam penelitian ini. Metode cross-sectional digunakan untuk mengumpulkan data. Instrumen penelitian telah dinyatakan lulus uji validitas dan reliabilitas. Teknik analisis data yang digunakan adalah structural equation modelling (SEM) dengan menggunakan bantuan Smart-PLS versi 3.0. Seluruh hipotesis penelitian yang diusulkan didukung oleh data empiris. Hasil penelitian menunjukkan bahwa resident perception berpengaruh positif terhadap civic virtue melalui affective commitment. Penambahan variabel environmental attitude sebagai pengganti variabel civic virtue merupakan pengembangan yang membedakan dari model konseptual pada penelitian sebelumnya.
Co-Authors Adella Nilam Ayu Anjani Ariq Nasharullah Destianti Rahayu Putri Suripto Fina Syaidah Frandita Ahmad Zulfadhli Gusdinar Dwi Putra Maulani Puji Lestari Mohammad Vahreza Al-Pahlawi Muhamad Syahrul Ramdani Muhammad Hilmy Putri Saniah Nur Fadhillah Retno Ardilla Pertiwi Rieke Nurul Garini Riksa Dinasti Sundari Sandhy Putra Apriliansyah Sarah Ayu Anggita Novita Sari Silvia Yunita Putri Syafa Tasya Fahira Wulandari Hartana Mukti