Article Per Year (5 Year)
p-Index From 2020 - 2025
2.553
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Journal of Management and Bussines (JOMB) Jurnal Fokus Manajemen
Yadi Ernawadi
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Jenderal Achmad Yani
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
The Role of E-WOM in Stimulating Tourist Visits to the Bandung Zoo Riksa Dinasti Sundari; Yadi Ernawadi
Jurnal Fokus Manajemen Vol 3 No 1 (2023): MAY
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v3i1.3722

Abstract

The purpose of this study was to examine the effect of the E-WOM dimension on revisit intention mediated by the destination image of Bandung Zoo tourists. The instruments used to collect data have passed validity tests based on both logical and empirical approaches. The characteristics of the respondents in this study were tourists with a minimum age of 17 years who had visited the Bandung Zoo at least once during the past year and had read E-WOM about the Bandung Zoo through internet media which were the objects assessed in this study as many as 100 people. The type of data in this study is included in the primary data. The data collection technique used is cross-sectional or one shot study. Data processing techniques through surveys using online questionnaires. The data analysis technique used is multiple linear regression using SPSS version 25 and using the Sobel test. Of the ten proposed research hypotheses, eight of them are supported by empirical data. The findings of this study indicate that E-WOM influences revisit intention directly or indirectly. Meanwhile, the use of other concepts to directly influence revisit intention can be proposed by future researchers. The results of this study are also useful for the management of the object being assessed and the similar tourism industry regarding the design of strategies to improve the quality of these attributes.
Visitor Engagement contribution to increasing Revisit Intention of Borobudur Temple tourists Gusdinar Dwi Putra; Yadi Ernawadi
Jurnal Fokus Manajemen Vol 3 No 1 (2023): MAY
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v3i1.3731

Abstract

The purpose of this study was to examine the effect of the visitor engagement on revisit intention mediated by Candi Borobudur's memorable tourism experiances in Magelang Regency. The instrument used in this study has passed the external validity test, construct validity test, instrument validity test using product moment, and reliability test. The instrument is used as a means of collecting data from respondents, namely domestic tourists with a minimum age of 17 years who have experience visiting tourist destinations which are the objects assessed in this study as many as 121 people. The data collection technique used is cross-sectional or one shot study. The data analysis technique used is multiple linear regression using SPSS version 25 and using the sobel test. Of the ten proposed research hypotheses, seven of them are supported by empirical data. The findings of this study indicate that memorable tourism experiences cannot mediate the effect of visitor engagement on revisit intention. Meanwhile the use of other concepts to directly influence revisit intention can be proposed by further researchers. The results of this study are also useful for the management of the object being assessed and similar tourism industries regarding the design of strategies that are relevant to improving the quality of these attributes.
Faktor-Faktor Yang Mempengaruhi Revisit Intention Wisatawan Kawah Putih Muhamad Syahrul Ramdani; Yadi Ernawadi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i2.3723

Abstract

This study is intended to examine the effect of visitor engagement on revisit intention which is mediated by the memorable tourism experience of tourists at the Kawah Putih tourist destination in Bandung Regency. The instruments used in this study have passed the construct validity test, advance validity test, concurrent validity test, and reliability test. The instrument was used as a data collection tool from respondents, namely domestic tourists with a minimum age of 17 years who already had experience visiting tourist destinations which were the objects assessed in this study as many as 100 people. The data collection technique used is cross-sectional or one shot study. The data analysis technique used is multiple linear regression using SPSS version 25 and using the Sobel test. The findings of this study indicate that enthusiasm and absorption partially affect revisit intention. Future research can propose other concepts that are thought to have a positive effect on revisit intention. The results of this study are also useful for the management of the object being assessed and similar tourism industries regarding the design of strategies that are relevant to improving the quality of these attributes.
BL Kontribusi Affective Image Terhadap Peningkatan Revisit Intention Wisatawan Candi Cangkuang Putri Saniah Nur Fadhillah; Yadi Ernawadi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i2.3728

Abstract

The purpose of this study was to examine the effect of destination image on revisit intention mediated by tourist satisfaction at Cangkuang Temple in Garut Regency. To achieve this goal using a survey method with questionnaires and respondents as many as 100 people with a minimum age of 17 years who have experience visiting tourist destinations that are the object of research. The data collection technique used is cross-sectional or one shot study. The data analysis technique used is multiple linear regression using SPSS version 25 and using the Sobel test. Of the ten proposed research hypotheses, there are five hypotheses that successfully reject H0. The findings of this study indicate that affective image have a positive effect on revisit intention through tourist satisfaction. Meanwhile, the use of other concepts to directly influence revisit intention can be proposed by future researchers. The results of this study are also useful for the management of the object being assessed and the similar tourism industry regarding the design of strategies that are relevant to improving the quality of these attributes.
Consumption Values, Attitude, Place Identity, Dan Place Dependence Sebagai Anteseden Revisit Intention (Studi Pada Pengunjung Street Food Di Kota Bandung) Fina Syaidah; Yadi Ernawadi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.8587

Abstract

The purpose of this study was to examine the factors that affect revisit intention Lengkong street food visitors as many as 100 respondents have experienced eating food in Lengkong street food Bandung. The cross-sectional method is used to obtain data. The instrument passed the validity and reliability tests which include convergent validity, discriminant validity, and composite reliability. The data analysis technique used is structural equation modeling (SEM) using Smart-PLS version 3.0. Of the 10 proposed research hypotheses, 9 of them are supported by empirical data. The findings of this study show that taste value, price value, social value, emotional value, and epistemic value have a positive effect on attitude. Then, attitude has a positive effect on revisit intention through place identity and place dependence. The results of this study are expected to provide benefits for further research and the management of the assessed object or similar culinary industry related to the design of relevant strategies to improve the quality of these attributes. The thing that distinguishes this study from previous research is the addition of place identity and place dependence as the antecedent of revisit intention. Researchers are further advised to explore other factors that may influence revisit intention. Keywords: Taste Value, Health Value, Price Value, Social Value, Emotional Value, Epistemic Value, Attitude, Place Identity, Place Dependence, and Revisit Intention.
Peran Customer Experience Dalam Memediasi Pengaruh Online Innovation Dan Service Quality Terhadap Repurchase Intention (Studi Pelanggan Grab Bike Di Kota Bandung) Syafa Tasya Fahira; Yadi Ernawadi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.8589

Abstract

The purpose of this study was to examine the effect of online innovation and service quality on repurchase intention mediated by the customer experience of Grab Bike customers in the city of Bandung. A total of 120 respondents who have experience using Grab Bike participated in this study. The cross-sectional or one shot method is used to obtain data. The instrument has been declared validity and reliability tests include convergent validity, discriminant validity, and composite reliability. The data analysis technique used is structural equation modeling (SEM) using SmartPLS version 3.0. Of the seven proposed research hypotheses, six are supported by empirical data. With the results of research online innovation and service quality directly and indirectly affect the repurchase intention. The results of this study are expected to provide benefits for subsequent research and the management of the assessed object or similar service industries related to the design of strategies relevant to improving the quality of these attributes. The thing that distinguishes this study from previous research is the addition of service quality as an antecedent of repurchase intention. Researchers are further advised to explore other variables that can mediate the influence of online innovation on repurchase intention. Keywords: Online Innovation, Service Quality, Customer Experience, and Repurchase Intention
Anteseden E-Customer Loyalty JD ID (Studi Pelanggan di Bandung dan Cimahi) Mohammad Vahreza Al-Pahlawi; Yadi Ernawadi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.8694

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh e-service quality terhadap e-customer loyalty yang dimediasi oleh e-customer satisfaction JD ID di Kota Bandung dan Cimahi. Konsumen yang telah berpengalaman menggunakan e-commerce JD ID yang berusia minimal 17 tahun dan tinggal di Kota Bandung dan Cimahi merupakan populasi dari penelitian ini. Teknik purposive sampling yang termasuk dalam nonprobability sampling digunakan untuk menentukan jumlah sampel sebanyak 120 sampel. Metode cross-sectional digunakan untuk mendapatkan data. Teknik analisis data yang digunakan adalah structural equation modelling (SEM) dengan menggunakan bantuan Smart-PLS versi 3.0. Dari tiga belas hipotesis penelitian yang diusulkan, enam diantaranya memiliki pengaruh yang positif. Reliability berpengaruh secara langsung maupun tidak langsung terhadap e-customer loyalty. Mengingat hanya satu variabel yang memiliki pengaruh atau kontribusi terhadap peningkatan e-customer loyalty, disarankan untuk mencari atau mengusulkan konsep lain yang dapat mempengaruhi e-customer loyalty baik secara langsung maupun tidak langsung. Kata Kunci: E-Service Quality, E-Customer Loyalty, E-Customer Satisfaction
Kontribusi Social Value, Atmosphere dan Food Quality dalam meningkatkan Revisit Intention Pelanggan Frandita Ahmad Zulfadhli; Yadi Ernawadi
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8758

Abstract

The aim of this research is to examine the influence of social values, atmosphere and food quality on the intention to return to visit through customer satisfaction at Eighteen Coffee. A total of 100 visitors who experienced visiting the Eighteen coffee shop participated in this research as respondents. The cross-sectional method was used to obtain data. The research instrument passed the validity and reliability tests. The data analysis technique used is Structural Equation Modeling (SEM) using the SmartPLS version 3.0 tool. Of the ten research hypotheses proposed, seven of them are supported by empirical data. Social values, food quality, and discovery have a positive effect on customer satisfaction. Furthermore, the atmosphere has a positive effect on intention to visit again. Then, customer satisfaction has a positive effect on intention to visit again. While mediating customer satisfaction, the influence of social value, atmosphere and food quality on intention to revisit. The results of this research provide benefits for further research and the management of the Eighteen coffee shop in designing marketing strategies that are relevant to the concept being measured. Keywords: Social Value, Atmosphere, Food Quality, Customer Satisfaction, Revisit Intention
City Image Dan Memorable Tourism Experience Sebagai Anteseden Revisit Intention (Studi Pada Wisatawan Heritage Tourism Di Kota Bandung) Destianti Rahayu Putri Suripto; Yadi Ernawadi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.8599

Abstract

Tujuan penelitian ini adalah menguji pengaruh authenticity dan city image terhadap revisit intention yang dimediasi oleh memorable tourism experience pada kawasan Jl. Asia-Afrika dan Jl. Braga Kota Bandung. Sebanyak 120 responden yang berpengalaman mengunjungi kawasan Jl. Asia-Afrika dan Jl. Braga Kota Bandung berpartisipasi dalam penelitian ini. Metode cross-sectional atau one shot digunakan untuk mendapatkan data. Instrumen penelitian telah dinyatakan valid dan reliabel. Teknik analisis data yang digunakan adalah structural equation modelling (SEM) dengan menggunakan alat bantu Smart-PLS versi 3.0. Dari tujuh hipotesis penelitian yang diusulkan, empat diantaranya didukung oleh data empiris. City image ditemukan berpengaruh positif terhadap revisit intention baik secara langsung maupun melalui memorable tourism experiences. Hasil penelitian ini diharapkan dapat memberikan manfaat bagi penelitian selanjutnya dan pihak pengelola objek yang dinilai yakni pemerintah Kota Bandung terkait perancangan strategi yang relevan dengan peningkatan kualitas atribut tersebut.
Purchase Intention sebagai Konsekuensi dari Electronic Word of Mouth, Informasi Usefulness dan Information Adoption Hand and Body Lotion (Studi pada Prospek Hand and Body Lotion Marina di Kota Bandung) Retno Ardilla Pertiwi; Yadi Ernawadi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.8600

Abstract

Tujuan penelitian ini adalah menguji pengaruh electronic word of mouth terhadap purchase intention yang dimediasi oleh information usefulenss dan information adoption hand and body lotion Marina di Kota Bandung. Sebanyak 120 prospek hand and body lotion Marina berpartisipasi sebagai responden dalam penelitian ini. Metode cross-sectional atau one shot digunakan untuk mendapatkan data. Instrumen penelitian telah dinyatakan valid dan reliabel sehingga dapat digunakan untuk mengumpulkan data. Teknik analisis data yang digunakan adalah structural equation modelling (SEM) dengan menggunakan alat bantu SmartPLS versi 3.0. Dari empat belas hipotesis penelitian yang diusulkan, 10 diantaranya didukung oleh data empiris. Dengan hasil penelitian information quality, information quantity, dan information credibility berpengaruh baik secara langsung maupun tidak langsung terhadap purchase intention melalui information usefulness dan information adoption. Hasil penelitian ini diharapkan dapat memberikan manfaat bagi penelitian selanjutnya dan pihak manajerial objek yang dinilai atau industri skincare yang sejenis terkait perancangan strategi yang relevan dengan peningkatan kualitas atribut tersebut. Kata Kunci: Electronic word of mouth, information quality, information quantity, information credibility, information usefulness, information adoption, purchase intention.
Co-Authors Adella Nilam Ayu Anjani Ariq Nasharullah Destianti Rahayu Putri Suripto Fina Syaidah Frandita Ahmad Zulfadhli Gusdinar Dwi Putra Maulani Puji Lestari Mohammad Vahreza Al-Pahlawi Muhamad Syahrul Ramdani Muhammad Hilmy Putri Saniah Nur Fadhillah Retno Ardilla Pertiwi Rieke Nurul Garini Riksa Dinasti Sundari Sandhy Putra Apriliansyah Sarah Ayu Anggita Novita Sari Silvia Yunita Putri Syafa Tasya Fahira Wulandari Hartana Mukti